JULYME-reported history · 2019–2025

From a Korean launch to a multi-market retail footprint

JULYME reports retail and marketplace milestones across Korea, Japan, Singapore, Malaysia, Indonesia, Vietnam, Thailand, the Philippines, Taiwan, and Russia.

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This timeline records historical milestones stated by JULYME for 2019 through 2025. It is not a live directory of current stockists. Store counts, rankings, export value, sales growth, and market-entry statements remain attributed to JULYME and are tied to the year shown.

2019–2022 · Launch and early expansion

2019 · Korean launch

JULYME reports launching under The Scents of July with seven fragrance types in Korea.

2020 · Exports and Singapore

JULYME reports USD 7 million in global exports and entry into Watsons Singapore.

2021 · Korea and Japan

JULYME reports entry into Olive Young and 15-times Japan sales growth compared with 2020.

2022 · Wider Asian retail

JULYME reports Persona Perfume in 1,000 Olive Young stores; entry into 2,700 Japanese stores including Loft and Don Quijote; a place among Shopee Malaysia's top 10 fastest-growing Korean products in April; Vietnam market entry; and five-times month-over-month Shopee sales growth after entering the Philippines in November.

2023 · Japan, the Philippines, Russia, and Indonesia

JULYME reports retail expansion, marketplace rankings, collaborations, and campaign activity across Japan, Taiwan, the Philippines, Russia, Indonesia, Thailand, and Korea. Two slides give different Japan store totals for 2023: 8,000 retail stores and 4,500 offline stores.

Japan

Reported entry into Matsumoto Kiyoshi; number one in hair care on Qoo10 and Rakuten; and the Remember Your collaboration with Momochi. JULYME supplies two different counts for 2023: 8,000 retail stores and 4,500 offline stores.

Taiwan and the Philippines

JULYME reports number two among Shopee Taiwan's fastest-growing Korean products in July, number-one Korean seller status on Shopee Philippines, the Dream Me collaboration with Kristel, and entry into Watsons Philippines.

Russia, Indonesia, and Thailand

Reported entries include Gold Apple H&B, Wildberries, and Ozon in Russia; Shopee Indonesia; and the Thai market.

Korean campaign activity

JULYME reports Minoi as brand model, a live stream with Yoon Ji-Sung, and PPL with TaeriTaeri.

2024–2025 · Store-count expansion

Philippines

JULYME reports growth from 100 Watsons stores in 2024 to 280 Watsons stores in 2025.

Taiwan

JULYME reports growth from 580 Watsons stores in 2024 to 600 Watsons stores in 2025.

Malaysia

JULYME reports entry into 200 Guardian stores in 2025.

Korea

JULYME reports a 2024 E-mart entry with Cold Booster, Hair Essence, and None-wash Hair Pack.

Markets named in JULYME's 2025 materials

Korea, Japan, Singapore, Malaysia, Indonesia, Vietnam, Thailand, the Philippines, Taiwan, and Russia appear across the reported history and market map. JULYME states that it first gained global recognition three years before the 2025 deck and continued to grow by adapting to the needs of each market. Historical entry does not confirm current distribution or availability.

Selected JULYME-reported milestones

These are dated historical claims, not current distribution guarantees.

JULYME-reported claim

USD 7 million^*

Reported global exports in 2020

JULYME states this export value for 2020.

JULYME-reported claim

15×^*

Reported Japan sales growth in 2021

JULYME states growth compared with 2020.

JULYME-reported claim

8,000 stores^*

Japan count on 2023 history slide

The history slide states 8,000 retail stores; a separate market-map slide states 4,500 offline stores for the same year.

JULYME-reported claim

280 stores^*

Watsons Philippines in 2025

JULYME reports expansion to 280 offline stores.

JULYME-reported claim

600 stores^*

Watsons Taiwan in 2025

JULYME reports expansion to 600 offline stores.

JULYME-reported claim

200 stores^*

Guardian Malaysia in 2025

JULYME reports entry into 200 offline stores.

* Historical store counts, rankings, sales growth, export value, and market-entry statements are reported by JULYME in its 2025 materials. They do not confirm current stockists or availability. JULYME gives both 8,000 and 4,500 as Japan store counts for 2023 on separate slides; the discrepancy is unresolved.

Product questions

Does this history confirm JULYME's current distributors?: No. It records JULYME-reported milestones dated from 2019 through 2025 and does not confirm current distribution.
Why are two Japan store counts shown for 2023?: JULYME's history slide states 8,000 retail stores, while its market-map slide states 4,500 offline stores. JULYME's materials do not reconcile the difference.

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JULYME five-product hair care test result charts

JULYME-reported test results

What was tested across the five-product routine

JULYME reports an immediate satisfaction survey and a human application test using all five Sunset Freesia hair care products together with 21 subjects.

JULYME five-product perfumed hair care lineup

Five-step hair care collection

One coordinated routine in three scents

The JULYME hair care collection moves from shampoo and rinse-off treatment to three distinct leave-in formats, connected by pink packaging and recurring fragrance profiles.