Korean perfumed hair care
Fragrance, hair care, and an unmistakable pink identity
JULYME brings five coordinated hair care formats, three recurring scents, and a vivid pink identity into one expressive daily routine.
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JULYME is built for people who express their own taste beyond conventional beauty standards. Its mood is familiar yet intriguingly new, with collectable products designed to help people discover a new side of themselves in everyday life. The perfumed hair care range turns that idea into a practical routine: shampoo and treatment for wash day, followed by oil, milk essence, or butter mask for leave-in care.
JULYME collections and guides
JULYME identity system
Kitsch, collectable design built around Nobody Can Be You
JULYME combines five identity keywords, a two-part logo system, bilingual typography, and a pink, ivory, and black palette.
JULYME-reported test results
What was tested across the five-product routine
JULYME reports an immediate satisfaction survey and a human application test using all five Sunset Freesia hair care products together with 21 subjects.
JULYME-reported history · 2019–2025
From a Korean launch to a multi-market retail footprint
JULYME reports retail and marketplace milestones across Korea, Japan, Singapore, Malaysia, Indonesia, Vietnam, Thailand, the Philippines, Taiwan, and Russia.
Five-step hair care collection
One coordinated routine in three scents
The JULYME hair care collection moves from shampoo and rinse-off treatment to three distinct leave-in formats, connected by pink packaging and recurring fragrance profiles.
Signature scent guide
Three moods across one hair care family
Sunset Freesia, Full Bloom, and Woody & Musk give JULYME's coordinated hair care formats three distinct fragrance directions.
JULYME brand holder
XATION is the company behind JULYME
XATION Co., Ltd. (주식회사 세이션) is the Korean brand house and official-store operator behind JULYME, with headquarters in Seoul and public domestic and overseas B2B contacts.
Nobody can be you
JULYME's Nobody Can Be You / The New You message connects self-esteem, independence, change, and expansion. Its Kitsch Chic, Collectable, Femme Glitch, Pop, and Playful Femininity keywords shape a visual identity built from pink, ivory, black, and deliberately unexpected feminine codes.
Explore the complete product range
Five hair care formats build a coordinated routine, while the Perfume Powder Sheet extends JULYME fragrance into portable body care.
Damage Care Perfume Shampoo
Soft-gel cleansing in three signature scents
A 500 ml shampoo with a soft-gel texture, rich lather, and three scents shared across the JULYME hair care range.
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Damage Care Perfume Treatment
Rich cream treatment in three matched scents
A 500 ml rinse-off treatment with a rich cream texture, six featured ingredients or complexes, and three scents shared across the hair care range.
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Damage Care Perfume Hair Oil
A pink botanical oil with a glossy finish
A 30 ml pink-tinted hair oil with a watery serum texture, four featured oil technologies, and two fragrance choices: Sunset Freesia and Full Bloom.
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Perfume Glow Milk Hair Essence
Pale-blue hair milk with three scent choices
An 80 ml leave-in milk essence with a light pale-blue texture, five featured ingredients or complexes, and all three JULYME signature scents.
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Perfume Recovery Butter Hair Mask
The richest leave-in texture in the routine
A 150 ml no-rinse butter mask with a soft, nutrient-rich cream texture, five featured ingredients or complexes, and three signature scents.
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Perfume Powder Sheet
Four portable scent directions beyond hair care
A menthol-infused body powder sheet offered in four fragrance directions, extending JULYME's perfume concept into a compact body-care format.
Explore productThree scents organize the hair care family
Sunset Freesia brings bright citrus, pear, freesia, and amber; Full Bloom combines green apple, peach, soft florals, and lilac; Woody & Musk moves from clean florals to coconut, musk, and sandalwood.
A Korean brand with a reported international retail history
JULYME's reported milestones run from its 2019 launch through retail and marketplace activity across Korea, Japan, Southeast Asia, and Russia. The dedicated history page separates dated brand-reported figures from current distribution status.
The company behind JULYME
XATION Co., Ltd. (주식회사 세이션) is the Korean brand house and official-store operator behind JULYME. XATION is based in Seoul and also operates GRAFEN and STANDARD SEOUL.
Product questions
- Which products are included in JULYME's hair care range?
- The range includes shampoo, rinse-off treatment, hair oil, milk hair essence, and a no-rinse butter hair mask.
- Which fragrance profiles recur across the core range?
- Sunset Freesia, Full Bloom, and Woody & Musk appear across the shampoo, treatment, milk essence, and butter hair mask. The hair oil is shown in Sunset Freesia and Full Bloom.
- Is Perfume Powder Sheet part of the five-product hair care routine?
- No. Perfume Powder Sheet is a fragranced body sheet and sits outside the five-product hair care routine.
Sources
JULYME Brand Introduction (English), ver. 2025
JULYME | 2026-07-17
JULYME brand portfolio
XATION Co., Ltd. | 2026-07-17
XATION Co., Ltd.XATION corporate website
XATION Co., Ltd. | 2026-07-17
XATION Co., Ltd.JULYME official Korean store company information
XATION Co., Ltd. | 2026-07-17
XATION Co., Ltd.XATION Co., Ltd. company profile
GobizKorea / Korea SMEs and Startups Agency | 2026-07-17
GobizKorea / Korea SMEs and Startups Agency