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Brands & Stories

Emerging Korean beauty brands

Meet Korean beauty brands through their products, textures, and routines. Read the stories behind the range, then explore each product in detail.

In focus / Lilyeve

Scalp care.
A different format.

Built-in brushes, pump shampoos and capsule treatments. Lilyeve’s Grow:Turn range brings a distinctive shape to each care step.

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Lilyeve Grow:Turn ampoules, shampoos, treatment and targeted care products arranged in a red glass setting
Grow:Turn / The orange collectionBrush ampoules, shampoo and treatment
Lilyeve Scalp:Turn Cica PDRN tonic, brush ampoule, shampoo and scaler arranged together

Scalp:Turn

Brush ampoules and Deep Clean Shampoo, in signature green.

Three Lilyeve Grow:Turn ampoules in pink, gold and blue packaging

The brush ampoules

Pink, gold and blue. A closer look at Lilyeve’s distinctive applicator formats.

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AS.US model portrait with the AS.US wordmark and Beautiful As Us identity line

Origin: Republic of Korea

AS.US

AS.US brings four focused skincare lines together with three lip masks and four portable travel kits.

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DIFFER&DEEPER skincare assortment brand cover

Origin: Republic of Korea

DIFFER&DEEPER

Five care systems connect treatment-inspired formats with clear merchandising routes for specialist beauty, clinic-adjacent retail, and e-commerce.

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GLUTANEX Glow Therapy Ampoule in blue glass packaging

Origin: Republic of Korea

GLUTANEX

A focused skincare line that carries one glutathione story across daily care, intensive treatments, and portable formats.

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JULYME model portrait against a vivid pink background

Origin: Republic of Korea

JULYME

JULYME brings five coordinated hair care formats, three recurring scents, and a vivid pink identity into one expressive daily routine.

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White Lilyeve Grow:Turn Ampoule tube, 100 ml, with orange lettering

Origin: Republic of Korea

Lilyeve

Scalp ampoules, shampoos and hair-length treatments. Three Lilyeve families for everyday care.

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NUNA Beauty Lab model portrait with the NUNA wordmark

Origin: Republic of Korea

NUNA

NUNA pairs natural ingredients with modern formulations across 23 face, eye, lash, cleansing, pad, mask, cream, mist, and essence formats.

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Journal / The Glutanex routine

What changes on a spicule night?

Glutanex’s milky ampoule and Spicule Shot share a glutathione story. Their textures, timing, and place in a routine are different. Here’s where each fits, and where soothing moisture comes in.

Read the storyMeet Glutanex

Daily concentrate

GLUTANEX Glow Therapy Ampoule dropper bottle

Milky ampoule

Occasional night care

GLUTANEX Glow Therapy Spicule Shot 15000 package and applicator

Spicule treatment

A shared ingredient does not make these the same routine step.