JULYME identity system

Kitsch, collectable design built around Nobody Can Be You

JULYME combines five identity keywords, a two-part logo system, bilingual typography, and a pink, ivory, and black palette.

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JULYME organizes its identity around Kitsch Chic, Collectable, Femme Glitch, Pop, and Playful Femininity. The system is designed to feel familiar yet unexpected: bright color, collectable objects, feminine codes used with a deliberate glitch, and a message that makes individuality the center of the brand.

Five identity keywords

The five terms describe both the visual language and the emotional tone of JULYME.

Kitsch Chic

Bold color combinations that are a little tacky and a lot adorable.

Collectable

Designs worth collecting and keeping in a personal space.

Femme Glitch

Unexpected charm created when familiar feminine codes slip out like a glitch.

Pop

Pop-inspired colors give the system its immediate visual energy.

Playful Femininity

A mischievous interpretation of femininity rather than a conventional one.

Nobody Can Be You / The New You

JULYME connects this message to self-esteem, independence, change, and expansion. Identity appears as fragments gathered into an imperfect but captivating self; fragrance awakens the senses and creates moments of rediscovery.

Logo and bilingual typography

The logo is supplied in Symbol and Wordmark versions. Fivo Sans is the English type family and Pretendard is the Korean type family.

Symbol and Wordmark

Two logo versions support compact symbolic applications and the full JULYME name.

Fivo Sans

English typography uses Thin, Light, Regular, Medium, Bold, and Black weights.

Pretendard

Korean typography uses Thin, Light, Regular, Medium, Bold, and Black weights.

Pink, ivory, and black

The main pink is #E793B7, CMYK 11/54/9/0, Pantone 204 C. The ivory background is #FDF9F3, CMYK 1/3/6/0. The black BI color is #000000, CMYK 0/0/0/100.

Main pink

#E793B7 · CMYK 11/54/9/0 · Pantone 204 C

Background ivory

#FDF9F3 · CMYK 1/3/6/0

BI black

#000000 · CMYK 0/0/0/100

From graphic applications to the social storefront

The supplied applications use Nobody Can Be You and Embody Your Scent across folded-circle graphics, mirrored star forms, campaign imagery, packaging, and a mobile storefront. A historical social mockup shows the account julyme.official, the bio Nobody can be you, and the link linktr.ee/jul7_me. Historical follower counts are not presented as current audience data.

Product questions

Which typefaces does JULYME specify?: JULYME specifies Fivo Sans for English and Pretendard for Korean, each in Thin, Light, Regular, Medium, Bold, and Black weights.
What is JULYME's main brand color?: The supplied identity system specifies pink #E793B7, CMYK 11/54/9/0, and Pantone 204 C as the main color.

Continue with JULYME

JULYME reported milestones from 2019 through 2025

JULYME-reported history · 2019–2025

From a Korean launch to a multi-market retail footprint

JULYME reports retail and marketplace milestones across Korea, Japan, Singapore, Malaysia, Indonesia, Vietnam, Thailand, the Philippines, Taiwan, and Russia.

JULYME five-product perfumed hair care lineup

Five-step hair care collection

One coordinated routine in three scents

The JULYME hair care collection moves from shampoo and rinse-off treatment to three distinct leave-in formats, connected by pink packaging and recurring fragrance profiles.