Grow:Turn
Growturn Dual Lash Serum
A dual lash-care format combining a black serum and a clear serum. The two sides have separate morning and evening application directions.
Growturn Dual Lash Serum combines a tinted black side with a clear side in one product. The black serum is brushed along the lashes in the morning, while the clear serum follows cleansing in the evening. Clear-serum directions also cover brows and the hairline, keeping the two formulas and their uses distinct.
Product details
- Format
- Black and clear lash serums
- Application
- Separate morning and evening steps
Product details, illustrated
Formula and application artwork from Lilyeve.
Black by day, clear at night
The English artwork assigns the black serum to morning use on lashes, brows and the hairline for natural definition and light hold. It assigns the clear serum to evening application on the same areas for overnight care. Avoid contact with the eyes and follow the product precautions below.
Definition, hold and care descriptions are supplied by Lilyeve.
View full image: Black by day, clear at night (opens in a new tab)A closer look
How to use
Black serum in the morning
Gently brush the black serum from lash roots to tips before mascara, avoiding contact with the eyes.
Clear serum after cleansing
Apply the clear serum carefully to the lash-root area after cleansing. The clear side can also be applied to brows and the hairline.
Precautions
Avoid contact with the eyes
Do not apply to injured skin. If the serum gets into the eyes, rinse immediately. Stop use and seek advice if redness, swelling or itching occurs.
For buyers
Retail and online assortments
Compare the product families first, then choose the application formats that your team can explain clearly.
Import and distribution planning
Keep the destination market, intended channel and exact Lilyeve product version together when assessing an assortment.