Lilyeve / Buyer overview
Lilyeve, at a glance for buyers
Compare Lilyeve’s three families, application formats and product roles when planning an assortment.
Grow:Turn, Scalp:Turn and Repair:Turn span scalp application, cleansing and hair-length care. Dual Lash Serum is a separate lash-care format within Grow:Turn. Brush and pump shampoos offer different dispensing formats; the Gelato packs have individual fragrance profiles.
Three families, several assortment roles
Grow:Turn includes brush formats, shampoos and specialized treatments, with Dual Lash Serum kept distinct. Scalp:Turn separates its brush serums from Deep Clean Shampoo. Repair:Turn comprises the Bouncy Berry and Silky Banana Gelato hair packs.
Distinguish brush and pump shampoos
GrowTurn 3D Volume Shampoo with Brush 200ml
- Size
- 200 ml
- Format
- Brush shampoo
- Application
- Rinse-off
Growturn Exosome 3D Volume Shampoo 500ml
- Size
- 500 ml
- Format
- Rinse-off shampoo
Scalpturn Cica PDRN Deep Clean Shampoo 500ml
- Size
- 500 ml
- Format
- Rinse-off shampoo
Compare hair-length treatments
Repairturn Gelato Hair Pack Bouncy Berry 200ml
- Size
- 200 ml
- Format
- Rinse-out hair pack
- Fragrance notes
- Berry and rose
Repairturn Gelato Hair Pack Silky Banana 200ml
- Size
- 200 ml
- Format
- Rinse-out hair pack
- Fragrance notes
- Banana and coconut
Compare products by format
The 200 ml Grow:Turn brush shampoo and 500 ml pump shampoo are separate products rather than size options. Minis, Prime and the pump formats also retain their full product names throughout an assortment.
Prepare an assortment discussion
Identify the product families and formats of interest, your destination country and your business channel. Keep the 200 ml brush shampoo distinct from the 500 ml pump format, compare the two Gelato packs by their individual profiles, and evaluate lash care separately from scalp care.
Retail and online assortments
Compare the product families first, then choose the application formats that your team can explain clearly. The 200 ml brush shampoo and the 500 ml pump shampoo need different demonstrations; lash care needs its own instructions.
Import and distribution planning
Keep the destination market, intended channel and exact Lilyeve product version together when assessing an assortment. The wider Korean brand range and the individual export versions are different scopes; campaign imagery does not establish territory or representation rights.