AS.US brand holder

JOYLIFE behind AS.US

JOYLIFE Co., Ltd. combines Seoul-based development, cosmetics manufacturing, OEM and ODM work, and an international business footprint.

Contact Cosmain

JOYLIFE was established on 23 February 2002. Jeong Nan-hee and Kwon Seong-min are named as representatives, with headquarters, head-office lab, formulation lab, QA system, and factory at 232 Beotkkot-ro in Seoul.

Company profile

JOYLIFE Co., Ltd. works across cosmetics and health-food manufacturing and sales. JOYLIFE reports KRW 7.92 billion in 2025 sales and 30 employees. Its company-operated storefront lists owner Jung Nan Hee and business registration number 805-86-00898.

Development since 2002

JOYLIFE's timeline begins in 2002, continues through a 2010-2014 expansion period, and records further growth in 2015-2018. Milestones include women-owned recognition, cosmetics manufacturing registration, 29 Hi Seoul product recognitions, and promising export SME selection. From 2019-2025, JOYLIFE reports ISO 22716 renewal, Daiso supply, and duty-free placements.

Production and quality structure

R&D, production technology, quality, OEM sales, and overseas sales support the operating structure.

QA system

Raw-material screening, HACCP, GMP-based health-food manufacture, and an in-house microbial test system.

Factory equipment

Mask-pack folding, cream filling, RO water purification, and wet-tissue manufacturing systems.

Product development

A head-office lab and formulation lab support custom formulation and packaging development.

OEM and ODM process

The OEM sequence covers consultation, contract, formulation, sample confirmation, material intake, production, and delivery. ODM adds product concept, design development, production planning, and sales strategy. Categories include skincare, makeup, hair and body, pouch formats, wet-tissue products, and health food.

Certifications, awards, and portfolio

JOYLIFE lists ISO 22716, a recognized research institute, and cosmetics manufacturing certification. Awards include recognition from the Minister of Trade, Hi Seoul, and Seoul Awards. Its Prestige, Core, and Entry portfolio places AS.US in Core. JOYLIFE also makes a JOYLIFE-supplied Daiso claim under an official MOU.

Markets, performance, and contact

JOYLIFE reports more than 30 countries, including the United States, Japan, and Paraguay. Its 2025 profile records KRW 7.92 billion and a hit product with 1.5 million units. Contact: 232 Beotkkot-ro, Geumcheon-gu, Seoul; +82-2-858-0105; [email protected]; Instagram @joylife.korea.

JOYLIFE-reported company statements

Company scale, market, certification, award, Daiso, and performance statements are attributed to JOYLIFE.

JOYLIFE-supplied company claim

2025 company profile^*

KRW 7.92 billion in reported sales and 30 employees.

JOYLIFE-supplied company claim

Global business^*

More than 30 countries as of 2026, including the United States, Japan, and Paraguay.

JOYLIFE-supplied company claim

Reported hit product^*

JOYLIFE reports 1.5 million units for a hit product in its 2025 performance summary.

* Company scale, history, certifications, awards, market reach, Daiso relationship, and performance statements are supplied by JOYLIFE Co., Ltd. in its 2026 company introduction unless a separate official web source is named.

Product questions

Where is JOYLIFE based?: JOYLIFE lists its headquarters, research facilities, and factory at 232 Beotkkot-ro, Geumcheon-gu, Seoul.
What manufacturing work does JOYLIFE document?: JOYLIFE documents skincare, makeup, hair and body, pouch, wet-tissue, and health-food capabilities with OEM and ODM processes.
How can JOYLIFE be contacted?: The company lists +82-2-858-0105, [email protected], and @joylife.korea.

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