AS.US by JOYLIFE
Beautiful As Us. Wonderful as EARTH.
AS.US brings four focused skincare lines together with three lip masks and four portable travel kits.
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AS.US (애즈어스) is a JOYLIFE Co., Ltd. range built around clear format families. Cica Panthenol Calming, Hyal Bio Waterfull, Niacin 5% Brightening, and PDRN Rejuvenating form the fourteen-product skincare core, while lip masks and travel kits extend the assortment.
AS.US collections and guides

5 product formats
Five cica and panthenol formats
Five formats move from wash-off cleansing and pre-soaked toning to fine-mist, ampoule, and cream steps, all organized around cica and panthenol.

3 product formats
Three layers of Hyal Bio hydration
One ferment-and-eight-hyaluronic-acid system moves through a cooling gel mist, concentrated ampoule, and lightweight watery cream.

AS.US brand holder
JOYLIFE behind AS.US
JOYLIFE Co., Ltd. combines Seoul-based development, cosmetics manufacturing, OEM and ODM work, and an international business footprint.

3 product formats
Three 20 g lip masks
Berry, Citron, and Apple Lime keep the same 20 g leave-on format while changing scent direction, lead fruit extracts, and reported lip-care profile.

3 product formats
Three 5% niacinamide formats
Five-percent niacinamide, yuja materials, and sea-buckthorn fruit extract move through mist, ampoule, and cream textures.

3 product formats
PDRN across three textures
Three formats share 100 ppm PDRN and seven peptides, including acetyl hexapeptide-8, copper tripeptide-1, and nonapeptide-1.

Complete assortment
Twenty-one products, six sourcing paths
Four skincare lines create the fourteen-product core, joined by three lip masks and four portable pouch kits.

4 product formats
Four portable pouch kits
Four tear-open pouch kits range from four-step shower or hair-and-body sets to six-step facial and eight-step combined routines.
Six focused assortment groups
The range separates calming, hydration, brightening, PDRN care, lip masks, and travel formats so each product keeps a distinct role.
Made within the JOYLIFE portfolio
JOYLIFE Co., Ltd. places AS.US in its Core line within a Prestige, Core, and Entry portfolio. JOYLIFE has manufactured cosmetics since 2002.

Compare line, then format
Collection comparisons establish line logic first. Each product keeps its exact fill, texture or pouch structure, named ingredients, and JOYLIFE-supplied claims separate.
Products
AS.US brings four focused skincare lines together with three lip masks and four portable travel kits.

Cica Calming Facial Kit 6Step
Cica Calming Facial Kit 6Step
Six face-care steps share one 15.5 ml tear-open pouch: cleansing pads, toner pads, gel cleanser, water sun cream, moisture ampoule, and moisture cream.
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Cica Panthenol Calming Ampoule
Cica Panthenol Calming Ampoule
A 30 ml light ampoule concentrates a six-part Centella system with panthenol in the treatment step of the Cica Panthenol Calming line.
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Cica Panthenol Calming Bubble Cleanser
Cica Panthenol Calming Bubble Cleanser
This 150 ml pump cleanser brings the Cica Panthenol Calming story into a wash-off format with 10,000 ppm Centella leaf water and 1,000 ppm panthenol.
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Cica Panthenol Calming Cream
Cica Panthenol Calming Cream
A 50 g cream with a fresh finish closes the Cica Panthenol Calming routine with six Centella components, panthenol, and natural moisturizing factors.
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Cica Panthenol Calming Mist Toner
Cica Panthenol Calming Mist Toner
This 100 ml fine mist combines toner and cream layers, adding squalane and eight botanical extracts to the line’s six-part Centella system.
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Cica Panthenol Calming Toner Pads
Cica Panthenol Calming Toner Pads
The 150 g jar contains 100 pre-soaked pads with 200,000 ppm Centella leaf water, 1,000 ppm panthenol, and tea tree leaf oil.
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Hyal Bio Waterfull Ampoule
Hyal Bio Waterfull Ampoule
A 30 ml concentrated ampoule carries the Hyal Bio Waterfull ferment system and eight hyaluronic-acid forms into the line’s treatment step.
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Hyal Bio Waterfull Cream
Hyal Bio Waterfull Cream
The 50 g Hyal Bio Waterfull Cream combines a watery texture with Lactobacillus ferment, yeast ferment filtrate, and eight hyaluronic-acid forms.
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Hyal Bio Waterfull Gel Mist Toner
Hyal Bio Waterfull Gel Mist Toner
A gel-essence texture becomes a 100 ml fine mist, combining Lactobacillus ferment, yeast ferment filtrate, and eight hyaluronic-acid forms.
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Lip Mask Apple Lime
Lip Mask Apple Lime
Apple and lime extracts at 1.3 ppm each distinguish this 20 g leave-on mask, supported by four additional berry extracts and a soft-apple scent.
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Lip Mask Berry
Lip Mask Berry
Strawberry extract at 1.3 ppm leads this 20 g mask, with bilberry, raspberry, and low sweet blueberry extracts at 0.13 ppm each.
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Lip Mask Citron
Lip Mask Citron
Yuja extract at 1.3 ppm gives this 20 g leave-on mask its citron direction, joined by strawberry, bilberry, raspberry, and low sweet blueberry extracts.
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Niacin 5% Brightening Ampoule
Niacin 5% Brightening Ampoule
This 30 ml leave-on ampoule combines 5% niacinamide with yuja water, yuja extract, orange-peel oil, and sea-buckthorn fruit extract.
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Niacin 5% Brightening Cream
Niacin 5% Brightening Cream
A 50 g soft cream carries 5% niacinamide, yuja water and extract, orange-peel oil, and sea-buckthorn fruit extract into the line’s finishing step.
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Niacin 5% Brightening Mist Toner
Niacin 5% Brightening Mist Toner
A 100 ml fine facial mist delivers 5% niacinamide with yuja water and extract, orange-peel oil, and sea-buckthorn fruit extract.
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PDRN Rejuvenating Ampoule
PDRN Rejuvenating Ampoule
A pink-toned 30 ml ampoule concentrates sodium DNA (PDRN) at 100 ppm with the line’s seven-peptide complex.
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PDRN Rejuvenating Cream
PDRN Rejuvenating Cream
This 30 ml cream pairs sodium DNA (PDRN) at 100 ppm and seven peptides with a light texture that melts during application.
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PDRN Rejuvenating Mist Toner
PDRN Rejuvenating Mist Toner
Toner and oil layers share this 100 ml fine mist with sodium DNA (PDRN) at 100 ppm and a seven-peptide complex.
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Perfume Hair & Body Kit 4Step
Perfume Hair & Body Kit 4Step
Four 5 ml pouches cover shampoo, treatment, body wash, and body lotion in a 20 ml hair-and-body kit.
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Travel Shower Kit 4Step
Travel Shower Kit 4Step
Deep cleansing foam, shampoo, conditioner, and body wash each fill a 5 ml pouch, creating a 20 ml shower routine.
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Travel Skin & Shower Kit 8Step
Travel Skin & Shower Kit 8Step
Eight steps total 35.5 ml across toner, lotion, cleansing pads, deep cleansing foam, shampoo, conditioner, body wash, and body lotion.
Explore productProduct questions
- How is the 21-product AS.US range divided?
- The range contains fourteen core skincare products, three lip masks, and four travel kits.
- Who is the company behind AS.US?
- JOYLIFE Co., Ltd. is the brand holder and cosmetics manufacturer behind AS.US. The company has manufactured cosmetics since 2002.
Sources
AS.US Product Introduction 2025
JOYLIFE Co., Ltd. | 2026-07-18
JOYLIFE Company Introduction 2026
JOYLIFE Co., Ltd. | 2026-07-18
JOYLIFE company-operated About Us
JOYLIFE Co., Ltd. | 2026-07-18
JOYLIFE Co., Ltd.JOYLIFE company-operated product line index
JOYLIFE Co., Ltd. | 2026-07-18
JOYLIFE Co., Ltd.JOYLIFE primary-domain access check
JOYLIFE Co., Ltd. | 2026-07-18
JOYLIFE Co., Ltd.