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DIFFER&DEEPER guide

Global Growth and Channels

Reported growth spans more than 32 countries, while five territories are currently restricted from new distribution discussions by existing exclusive distributors.

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Global Growth and Channels assortment reference

DIFFER&DEEPER reports activity across 32 countries and a USD 5 million export milestone, alongside 1,000,000 units for one steady-seller product and KRW 10.2 billion in 2025 revenue. The dated record spans 2024 to 2026. Historical market presence does not mean that distribution rights remain open: Hong Kong, Vietnam, Slovakia, Türkiye, and Taiwan are currently restricted from new distribution discussions.

Reported commercial scale

The brand reports four consecutive years of beauty-brand awards and three consecutive years of export growth.

32 countries

A reported international footprint across Asia, Europe, Africa, the Americas, Oceania, and the Middle East.

USD 5 million

The 2025 5 Million Export Tower is the highest export award reported in the dated history.

KRW 10.2 billion

Reported 2025 revenue.

1,000,000 units

Reported cumulative units for one steady-seller product.

Country footprint

Named markets include Japan, United Kingdom, Nigeria, United States, Brazil, Australia, and Saudi Arabia, with additional activity across Asia, Europe, the Americas, and the Middle East.

Current distribution discussion boundaries

Existing exclusive distributors cover Hong Kong, Vietnam, Slovakia, Türkiye, and Taiwan, so new distribution discussions are restricted in those five territories. Other countries and channels remain open to discussion, subject to current confirmation.

Five restricted territories

Hong Kong, Vietnam, Slovakia, Türkiye, and Taiwan.

Discussion is not allocation

An open discussion in another market does not confirm channel rights, product allocation, documents, stock, or final commercial terms.

Commerce and retail channels

Qoo10 activity, SASA stores, K-Beauty Expo, CosmoBeauty Seoul, Lotte Home Shopping, Momo Home Shopping, and live commerce form the reported international channel mix.

Reported international growth

Reported international growth keeps every figure or status attached to its stated category, market, period, or named product.

DIFFER&DEEPER-reported claim

5 restricted territories*

Distribution discussion status

Hong Kong, Vietnam, Slovakia, Türkiye, and Taiwan are excluded from new distribution discussions because existing exclusive distributors already cover those territories. Other countries and channels remain open to discussion, subject to current confirmation.

DIFFER&DEEPER-reported claim

No.1 skincare*

Qoo10 Japan

More than 25,000 followers within 3 months, with No.2 overall beauty and No.1 skincare rankings reported.

DIFFER&DEEPER-reported claim

SASA footprint*

Malaysia 65, Singapore 5, Hong Kong 80, and Macau 10 stores are stated in the May 2026 commercial footprint. Macau is separately described as planned in the dated history.

DIFFER&DEEPER-reported claim

USD 5 million*

2025 5 Million Export Tower

Reported Trade Day export recognition for 2025.

* Statements marked with an asterisk are reported by DIFFER&DEEPER / The Moment Co., Ltd. and are not independently verified by Cosmain.

Sources

Cosmain commercial review policy

Cosmain | 2026-07-18

DIFFER&DEEPER distribution-territory update, reviewed 2026-07-19

DIFFER&DEEPER / The Moment Co., Ltd. | 2026-07-19

DIFFER&DEEPER Brand Introduction (English), 2026-05-08

DIFFER&DEEPER / The Moment Co., Ltd. | 2026-07-17