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Brand sourcing reviews

hince

hince is a Korean color makeup brand with wholesale relevance in lip tint, matte and glow lip color, cushion foundation, radiance balm, cheek color, eye palettes, single shadows and brow products.

Business buyers only

Built for wholesale buying from Korea

Brand pages support sourcing review, not stock shopping. Cosmain confirms price, availability, brand MOA, product MOQ, and the applicable order path before purchasing.

Importers & distributorsBrand path confirmed firstShips from Korea
Start sourcing discussionReview Lip Tint
Best for

Brand review, Wholesale, Korea sourcing

hince can be reviewed by category depth, first-order fit, and replenishment logic.

Start with

Lip Tint, Cushion Foundation, Eyeshadow Palette, Finishing Powder

Use the strongest categories to form the first shortlist before adding secondary products.

Verify first

version names, claim wording, opening MOQ fit

Confirm the commercial and compliance details before moving from review to volume.

Terms to verify

Ordering terms for this brand

Use these references to plan the first order before Cosmain confirms current availability, pricing, and documents.

Final terms are confirmed before order because supplier availability, stock, and program rules can change.

Typical MOQ reference
~250 units
Lead time
2 weeks

Commercial fit

hince works best when a buyer needs a recognizable brand with enough assortment depth to support repeat orders, bundles, and category expansion.

How Cosmain can help

Cosmain helps buyers compare the line, choose the correct brand order path, and turn the selected range into exact quantities for review.

Assortment snapshot

Lip Tint
60 products
Cushion Foundation
24 products
Eyeshadow Palette
9 products
Finishing Powder
9 products
Balm
7 products
Brow Pencil
5 products
Eyeliner
4 products
Makeup Base
4 products
Concealer
3 products
Foundation
3 products
Lipstick
3 products
Makeup Set
1 products

Pros

  • hince shows breadth across multiple categories, which helps buyers build a fuller assortment from one brand range.
  • hince has enough visible depth to help buyers review the assortment with more confidence.
  • The brand can lead buyers into category priorities, visible assortment depth, and a more direct price-and-availability discussion with Cosmain.

Considerations

  • The assortment appears strongest in lip tint, so the core category needs clearer emphasis than the secondary range.
  • Keep the review curated and focused so the buying decision does not turn into a repetitive product list.
  • The listing does not confirm Cosmain-held stock. Confirm current availability, brand MOA, product MOQ, and the order path with Cosmain.
hince sourcing

Focused buying reviews

Move from the brand overview into line, product, sunscreen, and verification checks before narrowing the first order.

Buyer selection

hince Best Products for Wholesale Buyers

A disciplined hince buying list starts with the clearest routine anchors, then adds regulated, concern-care, or seasonal products only when they change the buying reason.

Line comparison

hince Product Lines Compared

Compare hince product lines by commercial role, skin concern, category depth, recommended products, and verification cautions before building the first buying list.

Buyer safety

hince Verification Checklist

Separate visible hince demand from order-ready demand by checking regulated product versions, seller authorization, pricing logic, claim language, media approval, and evidence quality.

Product review

hince ALL-ROUND EYE PALETTE 01 SEPTEMBER

ALL-ROUND EYE PALETTE 01 SEPTEMBER is a expansion product inside the Eyes And Brows line. Review eyeshadow palette, eye makeup demand, claim boundaries, and matching Cosmain products before discussing volume.

Product review

hince COVER MASTER PINK CUSHION 21 PURE IVORY

COVER MASTER PINK CUSHION 21 PURE IVORY is a expansion product inside the Second Skin And Cover Master Base line. Review cushion foundation, base makeup demand, claim boundaries, and matching Cosmain products before discussing volume.

Line review

hince Eyes And Brows

Eyes And Brows is a expansion hince line for eye palette merchandising, single shadow shade depth, eyeliner and contour stick add-ons, brow replenishment. Expansion-to-core makeup block for buyers that already have demand for hince lips and base but need a fuller color wall.

Line review

hince Mood Enhancer Lip

Mood Enhancer Lip is a core hince line for matte lip color, glow lip color, muted shade merchandising, color story planning. Core hince identity block because Mood Enhancer connects the brand's mood-color story to sellable lip shade families.

Product review

hince MOOD ENHANCER WATER LIQUID GLOW W001 NEW ALLURE

MOOD ENHANCER WATER LIQUID GLOW W001 NEW ALLURE is a entry product inside the Mood Enhancer Lip line. Review lip color, lip tint demand, claim boundaries, and matching Cosmain products before discussing volume.

Line review

hince Radiance Cheek And Balm

Radiance Cheek And Balm is a expansion hince line for glow balm demand, cheek color add-ons, dewy makeup finish, compact color merchandising. Expansion color block that gives hince a cheek and glow story beside lip and cushion products.

Line review

hince Raw Glow And Nu Lip

Raw Glow And Nu Lip is a core hince line for lip tint replenishment, shade-led color planning, dewy lip finish, blur lip finish, mini and full-size option control. Core color block because hince has high active depth in lip tint and lip color, creating repeat shade demand when option data is clean.

Product review

hince RAW GLOW GEL TINT R001 BARE

RAW GLOW GEL TINT R001 BARE is a entry product inside the Raw Glow And Nu Lip line. Review lip tint, lip color demand, claim boundaries, and matching Cosmain products before discussing volume.

Line review

hince Second Skin And Cover Master Base

Second Skin And Cover Master Base is a core hince line for Korean cushion foundation, base shade planning, primer and tone-up add-ons, concealer support, refill and set version control. Core face-makeup block because it gives hince an everyday base assortment beside its stronger color products.

Product review

hince SECOND SKIN MESH MATTE CUSHION 21 IVORY

SECOND SKIN MESH MATTE CUSHION 21 IVORY is a entry product inside the Second Skin And Cover Master Base line. Review cushion foundation, base makeup demand, claim boundaries, and matching Cosmain products before discussing volume.

Product review

hince SIGNATURE BROW PENCIL P002 GRAY BROWN

SIGNATURE BROW PENCIL P002 GRAY BROWN is a expansion product inside the Eyes And Brows line. Review brow pencil, eye makeup demand, claim boundaries, and matching Cosmain products before discussing volume.

Product review

hince TRUE DIMENSION RADIANCE BALM TP001 CLEAR

TRUE DIMENSION RADIANCE BALM TP001 CLEAR is a traffic-driver product inside the Radiance Cheek And Balm line. Review balm, glow makeup demand, claim boundaries, and matching Cosmain products before discussing volume.

01

Best Commercial Role

Hince is strongest when a buyer needs a Korean makeup brand with a clear mood-color identity. The assortment is built around lips, base makeup, glow balm, cheek color, eye color and brows.

The current wholesale range includes 205 products and 205 variants, led by lip tint, cushion foundation, eye palettes, finishing powder, balm, brow pencil, eyeliner, base makeup, concealer, foundation and lipstick.

  • Core lip block: Raw Glow Gel Tint, Raw Glow Dewy Ball, Nu Blur Tint and Mood Enhancer.
  • Core base block: Second Skin cushions, foundation, concealer, tone-up base, primer, powder and Cover Master Pink Cushion.
  • Color expansion: True Dimension Radiance Balm, Dewy Liquid Cheek and Half-Moon Cheek.
  • Eye and brow expansion: All-Round Eye Palette, New Depth, Single Eyeshadow and Signature Brow.
Cosmain check

The best hince order starts with a compact color map, then adds base and eye products where the buyer can keep option data clean.

02

First Order Logic

A practical first order should not open every shade. Start with lip tint and lip color anchors, one radiance or cheek item, a controlled cushion shade range and a small eye or brow block.

Hince becomes easier to reorder when everyday shades, seasonal shades, refills and set versions are separated from the start.

  • Lip: Raw Glow Gel Tint, Nu Blur Tint or Mood Enhancer in controlled nude, rose, mauve and neutral shades.
  • Base: Second Skin Mesh Matte Cushion or Cover Master Pink Cushion in a narrow shade range.
  • Glow and cheek: True Dimension Radiance Balm, Dewy Liquid Cheek or Half-Moon Cheek.
  • Eye and brow: All-Round Eye Palette, New Depth, Single Eyeshadow and Signature Brow Pencil.
Cosmain check

For hince, color control is a commercial requirement, not a cosmetic detail.

03

Buyer Checks

Before quoting hince as a broad makeup program, confirm shade images, shade names, option names, package version, barcodes, lot codes and expiry dates. Pay special attention to cushion full-size, refill and set versions.

SPF, coverage, tone-up, wear, waterproof, vegan and care-style wording should be reviewed against the final label and destination-market rules before promotion.

  • Check whether each cushion product is a full-size item, refill, refill set or market-specific set.
  • Confirm whether marketplace options use shade number, shade name or both.
  • Keep lip, cheek and radiance wording cosmetic unless final product evidence supports stronger claims.
  • Use product images and swatches that match the actual production SKU.
Cosmain check

Hince can add a strong mood-color story to a Korean makeup assortment, but it needs careful shade and package control.

Need supplier context?

Supplier context makes brand and assortment decisions clearer before the first price-and-availability discussion.

Direct From Korea

Direct supply from Korea should give buyers clearer brand access, a better view of the range, and a more reliable sourcing discussion than fragmented reseller stock.

Review supplier guide
Wholesale Process

Cosmain does not sell from ready stock. The process moves from an exact product request to price, availability, MOA, MOQ, and timing review before purchasing begins.

Review supplier guide

FAQ

01

Is hince better for makeup or skincare wholesale?

+

Hince should be treated primarily as a Korean makeup brand. The strongest wholesale role is lip tint, lip color, cushion base, radiance balm, cheek color, eye color and brows.

02

Which hince products should a first order prioritize?

+

A practical first order starts with Raw Glow Gel Tint, Nu Blur Tint or Mood Enhancer lip color, True Dimension Radiance Balm, Second Skin or Cover Master cushion, and one eye or brow block.

03

What is the main risk with hince wholesale?

+

The main risk is shade and option complexity. Buyers should verify shade names, product images, cushion refill status, set versions, barcodes and claim wording before opening a broad range.

04

Does hince need regulatory review?

+

Standard import review is still needed. Pay special attention to SPF, coverage, tone-up, wear, waterproof, vegan and care-style wording, especially for cushion, base and eye products.