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MISSHA

MISSHA is strongest as a broad Korean beauty brand with two clear commercial anchors: Time Revolution skincare and M Perfect Cover BB makeup. The active wholesale range is large enough to support skincare, sunscreen, BB cream, cushion, point makeup, masks, men’s care, body, hair, tools, and accessories. Buyers should build the first order around Time Revolution, M Perfect Cover, selected cushion shades, SPF-reviewed sun care, Super Aqua, Artemisia, Vita C Plus, and mask replenishment before adding the full long-tail assortment.

Business buyers only

Built for wholesale buying from Korea

Cosmain supports wholesale brand review for business buyers, not retail shopping. MOQ, pricing, and availability are confirmed with Cosmain before ordering.

Importers & distributorsMOQ confirmed with salesShips from Korea
Start sourcing discussionReview Mask
Terms to verify

Ordering terms for this brand

Use these references to plan the first order before Cosmain confirms current availability, pricing, and documents.

Final terms are confirmed before order because supplier availability, stock, and program rules can change.

Minimum order amount
~USD 4,138 / brand order minimum
Typical MOQ reference
~80 units
MISSHA sourcing

Focused buying reviews

Move from the brand overview into line, product, sunscreen, and verification checks before narrowing the first order.

Buyer selection

MISSHA Best Products for Wholesale Buyers

A disciplined MISSHA buying list starts with the clearest routine anchors, then adds regulated, concern-care, or seasonal products only when they change the buying reason.

Line comparison

MISSHA Product Lines Compared

Compare MISSHA product lines by commercial role, skin concern, category depth, recommended products, and verification cautions before building the first buying list.

Buyer safety

MISSHA Verification Checklist

Separate visible MISSHA demand from order-ready demand by checking regulated product versions, seller authorization, pricing logic, claim language, media approval, and evidence quality.

Product review

MISSHA AIRY FIT SHEET MASK [ALOE]

AIRY FIT SHEET MASK [ALOE] is a entry product inside the Masks, Patches, Cleansers and Routine Add-ons line. Review sheet mask demand, claim boundaries, and matching Cosmain products before discussing volume.

Product review

MISSHA ALL AROUND SAFE BLOCK ESSENCE SUN /2022

ALL AROUND SAFE BLOCK ESSENCE SUN /2022 is a entry product inside the Sun, Hydration, Calming, Vitamin and Active Skincare line. Review sunscreen demand, claim boundaries, and matching Cosmain products before discussing volume.

Product review

MISSHA ARTEMISIA CALMING ESSENCE

ARTEMISIA CALMING ESSENCE is a entry product inside the Sun, Hydration, Calming, Vitamin and Active Skincare line. Review essence demand, claim boundaries, and matching Cosmain products before discussing volume.

Line review

MISSHA Eye, Lip, Cheek and Point Makeup

Eye, Lip, Cheek and Point Makeup is a core MISSHA line for point makeup depth, shade merchandising, eye-area review, lip replenishment, cheek and contour add-ons. Expansion makeup line for buyers who want MISSHA beyond BB and cushion, especially when they can support shade-level merchandising and eye-area review.

Product review

MISSHA M PERFECT COVER SERUM BB CREAM PRO #21

M PERFECT COVER SERUM BB CREAM PRO #21 is a traffic-driver product inside the M Perfect Cover, Cushion and Base Makeup line. Review BB cream demand, claim boundaries, and matching Cosmain products before discussing volume.

Line review

MISSHA M Perfect Cover, Cushion and Base Makeup

M Perfect Cover, Cushion and Base Makeup is a core MISSHA line for BB cream demand, shade matching, coverage, dewy finish, complexion assortment. Primary makeup anchor because M Perfect Cover and cushion products carry strong MISSHA recognition and support shade-led repeat orders.

Line review

MISSHA Masks, Patches, Cleansers and Routine Add-ons

Masks, Patches, Cleansers and Routine Add-ons is a core MISSHA line for sheet-mask replenishment, routine completion, cleanser add-ons, patch review, mask variant control. Basket-building line for buyers who want MISSHA's high-SKU replenishment categories without making the first order too makeup-heavy.

Line review

MISSHA Men’s Care, Body, Hair, Tools and Accessories

Men’s Care, Body, Hair, Tools and Accessories is a expansion MISSHA line for basket add-ons, men’s grooming, body and hair trial, makeup tool support, accessory replenishment. Assortment-completion line for buyers who already carry MISSHA skincare or makeup and want small add-on categories for baskets, displays, and replenishment.

Line review

MISSHA Sun, Hydration, Calming, Vitamin and Active Skincare

Sun, Hydration, Calming, Vitamin and Active Skincare is a core MISSHA line for daily sun care, hydration, calming care, tone appearance, active skincare review. Skincare expansion line for buyers who want MISSHA to cover sunscreen, hydration, calming, vitamin C, PDRN, retinol, collagen, and barrier-adjacent routines beyond Time Revolution.

Product review

MISSHA SUPER AQUA ULTRA HYALRON AMPOULE

SUPER AQUA ULTRA HYALRON AMPOULE is a entry product inside the Sun, Hydration, Calming, Vitamin and Active Skincare line. Review ampoule demand, claim boundaries, and matching Cosmain products before discussing volume.

Line review

MISSHA Time Revolution Ferment, Retinol and Primestem

Time Revolution Ferment, Retinol and Primestem is a core MISSHA line for first essence routine, firm-looking skin, texture appearance, retinol review, premium skincare set. Primary skincare anchor because Time Revolution gives buyers MISSHA's clearest premium skincare identity and a recognizable first-essence routine.

Product review

MISSHA TIME REVOLUTION THE FIRST ESSENCE 5X

TIME REVOLUTION THE FIRST ESSENCE 5X is a traffic-driver product inside the Time Revolution Ferment, Retinol and Primestem line. Review first treatment essence demand, claim boundaries, and matching Cosmain products before discussing volume.

Product review

MISSHA VITA C PLUS SPOT CORRECTING & FIRMING AMPOULE

VITA C PLUS SPOT CORRECTING & FIRMING AMPOULE is a expansion product inside the Sun, Hydration, Calming, Vitamin and Active Skincare line. Review ampoule demand, claim boundaries, and matching Cosmain products before discussing volume.

01

Best Commercial Role

MISSHA should be treated as a broad K-beauty brand, not only a skincare line or only a BB cream brand. Its strongest buying logic starts with Time Revolution skincare and M Perfect Cover base makeup, then expands into sun care, masks, point makeup, hydration, calming, and add-on categories.

The wholesale catalog is deep enough for a complete beauty shelf. That depth is useful only when the order is structured by commercial role instead of mixing every legacy family into one launch.

  • Core anchors: Time Revolution The First Essence 5X, Night Repair Ampoule 5X, M Perfect Cover BB, M Perfect Cover Serum BB, Magic Cushion, and Layering Fit cushion.
  • Skincare expansion: All Around Safe Block, Safe Block RX, Super Aqua Ultra Hyalron, Artemisia, Vita C Plus, Bee Pollen Renew, Cicadin, PDRN NAD+, and Red Bean Retinol.
  • Basket support: Airy Fit masks, Mascure masks, cleansers, patches, Modern Shadow, brow, eyeliner, mascara, Dewy Rouge, Cotton Blush, tools, and puffs.
  • Operational needs: shade control, SPF documents, active-use guidance, mask variant checks, accessory unit counts, lot code, expiry, and authorized supply.
Cosmain check

MISSHA works best when buyers separate traffic products from long-tail shelf fillers.

02

First Order Structure

A first MISSHA order should not try to buy all 400-plus active products. Start with the families that buyers recognize quickly and that can explain the brand clearly: Time Revolution, M Perfect Cover, cushion, selected sunscreen, Super Aqua, Artemisia, Vita C Plus, and masks.

After those anchors are stable, add wider point makeup, men’s care, body, hair, and tools where the channel has enough product imagery, shade support, and replenishment discipline.

  • Lean skincare order: Time Revolution The First Essence 5X, Night Repair Ampoule 5X, one retinol item, Super Aqua Ultra Hyalron Ampoule or Cream, Artemisia Calming Essence, and Vita C Plus ampoule.
  • Lean makeup order: M Perfect Cover BB, M Perfect Cover Serum BB, Magic Cushion, Layering Fit cushion or foundation, one powder, one primer, and controlled shade quantities.
  • Sun and mask add-ons: All Around Safe Block, Safe Block RX, Airy Fit Sheet Mask, Mascure masks, cleansing oil, cleansing foam, and selected patches after document and variant review.
  • Later expansion: Modern Shadow, brow, eyeliner, mascara, Dewy Rouge, Dare lip products, Cotton Blush, men’s care, body mist, hair care, puffs, sponges, and accessories.
03

Product Families To Compare

MISSHA is easiest to buy by family. Time Revolution covers ferment, first essence, Night Repair, retinol, Primestem, and premium skincare sets. M Perfect Cover and Magic Cushion cover base makeup. All Around Safe Block and Safe Block RX cover sunscreen. Super Aqua, Artemisia, Vita C Plus, Bee Pollen Renew, Cicadin, PDRN, and Red Bean Retinol cover skincare expansion.

Point makeup and accessories should be bought as controlled add-ons. They can improve basket size, but they also increase shade, tester, unit-count, and merchandising complexity.

  • Time Revolution: first essence, ampoule, serum, retinol cream, Primestem cream and serum, eye cream, masks, pads, balm stick, and sets.
  • Base makeup: M Perfect Cover, Serum BB, Choboyang BB, Magic Cushion, Layering Fit, Radiance, Stay Cushion, powders, concealers, primers, and tone-up base.
  • Skincare and sun: All Around Safe Block, Safe Block RX, Super Aqua, Artemisia, Vita C Plus, Bee Pollen Renew, Cicadin, PDRN NAD+, Red Bean Retinol, and Atelo Collagen.
  • High-SKU add-ons: Airy Fit, Mascure, Pure Source Pocket Pack, Modern Shadow, brow, eyeliner, mascara, Dewy Rouge, Dare lip, Cotton Blush, puffs, sponges, cotton pads, tools, hair, and body.
04

Channel Fit

MISSHA fits K-beauty retailers, marketplaces, and beauty distributors that can handle both skincare and makeup operations. It is especially useful where BB cream, cushion, sunscreen, first essence, and sheet-mask demand already exists.

The brand is less suitable for buyers who cannot manage shade matching, SPF documentation, active-skincare claims, EU or US versions, and many low-count accessory SKUs.

  • Good fit: K-beauty multi-category retailers, marketplace operators with strong imagery, BB cream and cushion sellers, sunscreen-led skincare shelves, and sheet-mask replenishment programs.
  • Needs caution: complexion-heavy launches without swatches, SPF-heavy launches without documents, active-care launches without usage guidance, and long-tail accessory buys without display planning.
  • Best replenishment logic: keep Time Revolution, M Perfect Cover, selected cushions, sun care, and masks stable first, then test wider makeup, body, hair, men’s care, and tools by sell-through.
05

Verification Before Volume

MISSHA orders need stronger control than smaller single-category brands because the assortment crosses skincare, sunscreen, makeup, masks, hair, body, tools, and fragrance. Buyers should confirm authorized supply, current artwork, formula version, shade number, size, barcode, lot code, expiry, and destination-market documentation.

Public wording should stay tied to cosmetic outcomes such as hydration, glow, tone appearance, texture appearance, coverage, finish, and firm-looking skin. SPF, retinol, vitamin C, PDRN, patch, fragrance, waterproof, and brightening language should be reviewed product by product.

  • For BB cream, cushion, foundation, concealer, powder, and lip or cheek products, verify shade name, shade number, undertone, swatches, testers, seal condition, returns, and current package.
  • For SPF products, verify SPF, PA/UVA, filters, label language, claim wording, and destination-market status.
  • For Time Revolution retinol, Vita C Plus, PDRN, Red Bean Retinol, and exfoliants, review active-use guidance, sensitivity, concentration, and local claim rules.
  • For masks and patches, check exact variant, EU version, unit count, barcode, expiry, and whether claims stay cosmetic.
  • For body, hair, fragrance, men’s care, tools, puffs, and cotton accessories, confirm category classification, material or fragrance rules, pack count, and display format.
Cosmain check

MISSHA can support a large order when the buyer controls shades, SPF documents, active claims, and long-tail SKU complexity before launch.

Commercial fit

MISSHA works best when a buyer needs a recognizable brand with enough assortment depth to support repeat orders, bundles, and category expansion.

How Cosmain can help

Cosmain helps buyers review the line, ask sharper commercial questions, and move into a narrower opening range.

Assortment snapshot

Mask
67 products
Foundation
52 products
Cushion Foundation
23 products
Cream
21 products
Cleanser
17 products
Essence
14 products
Ampoule
13 products
Eyeliner
13 products
Brow Pencil
12 products
Finishing Powder
12 products
Makeup Tool
12 products
Set
11 products
Toner
10 products
Mascara
8 products
Mist
8 products
Sunscreen
8 products
Blush
7 products
Lip Care
6 products
Patch
6 products
Lip Balm
5 products
Lotion
4 products
Pad
4 products
Peeling Scrub
4 products
Serum
4 products
Balm
3 products
Body Lotion
3 products
Hair Treatment
3 products
Concealer
2 products
Eyeshadow Palette
2 products
Fragrance
2 products
Makeup Base
2 products
Body Wash
1 products
Gel
1 products
Lash Serum
1 products
Oil
1 products
Setting Spray
1 products
Shampoo
1 products

Pros

  • MISSHA shows breadth across multiple categories, which helps buyers build a fuller assortment from one brand range.
  • MISSHA has enough visible depth to help buyers review the assortment with more confidence.
  • The brand can lead buyers into category priorities, visible assortment depth, and a more direct price-and-availability discussion with Cosmain.

Considerations

  • The assortment appears strongest in mask, so the core category needs clearer emphasis than the secondary range.
  • Keep the review curated and focused so the buying decision does not turn into a repetitive product list.
  • Availability, MOQ, and final commercial terms should still be confirmed with Cosmain rather than implied in the review.

Need supplier context?

Supplier context makes brand and assortment decisions clearer before the first price-and-availability discussion.

Direct From Korea

Direct supply from Korea should give buyers clearer brand access, a better view of the range, and a more reliable sourcing discussion than fragmented reseller stock.

Review supplier guide
Wholesale Process

The wholesale process should help buyers move from research into a controlled first order with clearer brand priorities, realistic availability checks, and fewer early mistakes.

Review supplier guide

FAQ

01

What MISSHA products should buyers review first?

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Start with Time Revolution The First Essence 5X, Time Revolution Night Repair Ampoule 5X, M Perfect Cover BB, M Perfect Cover Serum BB, Magic Cushion, Layering Fit cushion, All Around Safe Block after SPF review, Super Aqua Ultra Hyalron, Artemisia Calming Essence, Vita C Plus ampoule, and Airy Fit or Mascure masks.

02

Is MISSHA mainly skincare or makeup?

+

MISSHA should be treated as a multi-category Korean beauty brand. Time Revolution gives the skincare anchor, while M Perfect Cover BB, cushions, base makeup, eye, lip, cheek, and tools give the makeup anchor.

03

Which MISSHA categories need extra review?

+

SPF products, BB cream, cushions, complexion shades, retinol, vitamin C, PDRN, exfoliants, patches, eye-area makeup, waterproof products, fragrance, hair, body, and accessory packs need product-level review before volume promotion.

04

How should buyers structure a MISSHA assortment?

+

Build by family: Time Revolution for skincare traffic, M Perfect Cover and Magic Cushion for base makeup, All Around Safe Block and Safe Block RX for sun care, Super Aqua and Artemisia for hydration and calming, Vita C Plus for radiance, then masks, point makeup, men’s care, body, hair, and tools as controlled add-ons.

05

Which buyers are not a good fit for MISSHA?

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MISSHA is not ideal for buyers who cannot manage shade support, SPF documents, active-use guidance, many mask variants, EU or US version differences, tester hygiene, and long-tail accessory replenishment.