Cach Doc Bai So Sanh Nay
Huong dan nay duoc viet cho distributor, retailer, va operator marketplace dang so sanh hai brand K-beauty manh.
Muc tieu khong phai la chon ra mot nguoi thang tuyet doi. Cau hoi huu ich hon la line nao phu hop voi chien luoc danh muc, channel, va kieu repeat demand ma ban muon xay.
Luc Nao Anua Thuong Manh Hon
- Anua thuong hop hon voi mot cau chuyen merchandising nhanh va duoc dan dat boi ingredient.
- Brand nay hoat dong tot khi nguoi mua muon mot line de dinh vi quanh vai san pham dan dau de nhan ra.
- No co the hop hon voi nhung channel can mot cau chuyen san pham don gian hon va cach build range de hon.
Luc Nao Round Lab Thuong Manh Hon
- Round Lab thuong hop hon voi nguoi mua muon mot cach trinh bay skincare em hon va nghieng ve bo cham soc.
- Brand nay co the hoat dong tot khi su dong bo tren ke va su lien tuc giua cac category quan trong hon novelty.
- No thuong huu ich hon khi muc tieu la mot cau chuyen bo cham soc rong hon thay vi mot dot mo dau dua tren chi mot san pham dan dau.
Nhung Khac Biet Chinh
Anua co the manh hon khi ban can mot hook ro hon de tao su chu y ban dau va kha nang nhan dien san pham nhanh hon. Round Lab co the manh hon khi ban can mot danh muc on dinh, theo huong bo cham soc, va cam thay day du hon o cap do brand.
Trong thuc te, nhieu nguoi mua khong chon mot brand cho mai mai. Ho dung bai so sanh nay de quyet dinh line nao nen vao danh muc truoc va line nao co the theo sau nhu lop thu hai.
Buoc Tiep Theo Sau Khi Da Chon Duoc Huong Di
Khi cau hoi nghien cuu da ro hon, buoc mua hang tiep theo la xem danh muc rong hon, trao doi ve gia va availability, va so sanh cac category lien ke mot cach sach hon.
Mot buoc tiep theo tot la bat dau tu quyet dinh brand, sau do review cac category lien quan va san pham noi bat cung Cosmain.