Dieu Nguoi Mua Thuong Lam Sai
Nhieu danh muc retail nap qua nhieu serum va xay qua yeu lop cleanser. Dieu do lam bo cham soc kem lien ket va logic gio hang kem sach hon.
Cau hoi huu ich hon ve cleanser khong chi la cai gi dang pho bien, ma la line nao co the ho tro replenishment lap lai va dat tot ben canh phan con lai cua danh muc.
Mot Mix Cleanser Tot Se Trong Nhu The Nao
- Mot cleanser hang ngay ro rang de lam diem neo cho bo cham soc.
- Mot hoac hai texture hay concept du khac biet de thu hut demand ban dau.
- Cac trang brand noi sang toner va moisturizer mot cach tu nhien de nguoi mua co the tiep tuc cau chuyen bo cham soc.
Logic Merchandising
Trang cleanser hoat dong tot nhat khi ket hop giao duc category voi tap hop san pham va brand duoc nhin thay ro rang.
Nguoi mua can nhin ra line nay danh cho ai, no phu hop voi bo cham soc nao, va buoc mua hang tiep theo la gi.
Cosmain Giup Nhu The Nao
Cosmain tro nen huu ich khi su to mo ve category chuyen thanh viec xay mot lua chon ban dau. Ban co the di tiep tu nghien cuu cleanser sang so sanh brand va category ma khong phai dua vao mot luoi tim kiem qua lon.
Dieu do giu cho trai nghiem cong khai tap trung nhung van cho nguoi mua mot buoc tiep theo ro rang khi ho muon so sanh them nhieu lua chon.