Contents
Lilyeve showroom

Lilyeve new products 2026

2026 Q2–Q4

Simple hair routine, Lilyeve

Source page 01 / 8

2026 product roadmap

Q2 product overview

Scalpturn Scaler & Scalp Toothpaste

Teal scalp brush
Scalpturn scalp scaler bottle

Key selling point

A scalp scaler that transforms from mud into oxygen bubbles to deeply cleanse sebum and fine impurities.

Key ingredients & benefits

  • 4th-generation exosome
  • Scalp care

Target customer

Consumers with dandruff, buildup or scalp odor who want deeper cleansing than shampoo alone.

MSRP
KRW 19,200 (TBD)
Expected inbound
Around May 21, 2026

Scalpturn Sonic Filler

Scalpturn Sonic Filler device

Key selling point

A home-care device using 1 million micro-ultrasonic vibrations per second to enhance hair-product absorption while exfoliating scalp buildup.

Key ingredients & benefits

  • Scalp care

Target customer

Consumers who want salon-level hair and scalp care at home without the cost and inconvenience of clinic treatments.

MSRP
KRW 120,000
Expected inbound
Around May 28, 2026

Scalpturn Cica PDRN No-Sebum Tonic

Scalpturn Cica PDRN No-Sebum Tonic pump bottle
Scalpturn Cica PDRN No-Sebum Tonic small spray bottle

Key selling point

No-sebum and hair-loss care in one toner that removes buildup, refreshes the scalp and controls odor.

Key ingredients & benefits

  • Scalp care

Target customer

Consumers in their teens to 30s with oily scalp, sebum, odor and hair-loss concerns who want a simple all-in-one solution.

MSRP
KRW 22,800 (TBD)
Expected inbound
Around May 8, 2026

Scalpturn Scalp Toner Pad

Orange Lilyeve scalp toner pad tub

Key selling point

A scalp-focused toner pad that removes residue and helps improve overall scalp condition.

Key ingredients & benefits

  • Scalp care

Target customer

Customers with buildup or irritation after shampooing, or those looking to extend their scalp-care routine.

MSRP
KRW 19,200 (TBD)
Expected inbound
Around June 30, 2026

2026 planning figures supplied by Lilyeve. Expected inbound dates are estimates, and prices marked TBD are provisional. These are retail reference prices, not wholesale offers or confirmation of current availability.

Product benefits and formulation statements are supplied by Lilyeve. Individual results may vary.

Source page 02 / 8

2026 product roadmap

Q3 product overview

Growturn MTS Focus Shot

Growturn MTS Focus Shot device

Key selling point

A home-care scalp device based on the clinic MTS treatment principle, designed to maximize ampoule absorption.

Key ingredients & benefits

  • MTS technology
  • Scalp care

Target customer

Men and women in their 30s–40s who want faster results than typical hair ampoules but find clinic treatments too expensive.

MSRP
KRW 142,800 (TBD)
Expected inbound
Around July 31, 2026

Growturn Exosome Black Shampoo

Growturn Exosome Black Shampoo pump bottle

Key selling point

A premium men’s anti-hair-loss shampoo with exosome ampoule and 10,000 ppm spalacidin for scalp and volume care.

Key ingredients & benefits

  • 4th-generation exosome
  • Volume care

Target customer

Men in their 20s–40s seeking a simple solution for hair loss and scalp care.

MSRP
KRW 12,000 (TBD)
Expected inbound
Around July 10, 2026

Growturn Pink Collagen Ampoule

Pink Growturn Collagen Brush Ampoule

Key selling point

A lightweight pink collagen ampoule for daily scalp anti-aging and hair care.

Key ingredients & benefits

  • Collagen
  • Scalp care

Target customer

Young consumers seeking convenient daily scalp care with anti-aging and hair-loss prevention benefits.

MSRP
KRW 28,000 (TBD)
Expected inbound
Around August 21, 2026

Growturn Blue Hyal Ampoule

Blue Growturn Hyal Booster Brush Ampoule

Key selling point

A moisture-intensive ampoule that deeply hydrates the scalp, with five types of low-molecular-weight hyaluronic acid described as smaller than pores.

Key ingredients & benefits

  • Hyaluronic acid
  • Scalp care

Target customer

Women in their 20s–40s with a dry or dehydrated, itchy scalp, and first-time users extending their skincare routine to scalp care.

MSRP
KRW 28,000 (TBD)
Expected inbound
Around August 21, 2026

2026 planning figures supplied by Lilyeve. Expected inbound dates are estimates, and prices marked TBD are provisional. These are retail reference prices, not wholesale offers or confirmation of current availability.

Product benefits and formulation statements are supplied by Lilyeve. Individual results may vary.

The Black Shampoo price is printed as “KRW 12.000”; it is shown here as KRW 12,000. The ingredient name “spalacidin” follows Lilyeve’s wording.

Source page 03 / 8

2026 product roadmap

Q4 product overview

Growturn Caffeine Ampoule & Shampoo

Product concept TBD

Brown Growturn ExoCaffeine Brush Ampoule

Key selling point

Powered by caffeine for hair-loss care and damage repair.

Key ingredients & benefits

  • Caffeine
  • Scalp care

Target customer

Consumers in their 30s–50s beginning to notice hair loss who want to reset their scalp environment with high-performance ingredients without clinic visits.

MSRP
KRW 34,560 (TBD)
Expected inbound
Around September 16, 2026

Growturn Anti-Grey Hair Ampoule

Grey Growturn Anti-Grey Hair Ampoule

Key selling point

An anti-grey hair ampoule targeting the root causes of graying and hair loss in one step.

Key ingredients & benefits

  • 4th-generation exosome
  • Scalp care

Target customer

Consumers concerned about early graying and aging hair who want preventive, all-in-one scalp care.

MSRP
KRW 28,800 (TBD)
Expected inbound
Around September 16, 2026

Growturn Gold Truffle Ampoule

Product concept TBD

Gold Growturn Truffle Ampoule

Key selling point

High-potency exosomes and gold boost scalp nutrition and reduce hair shedding.

Key ingredients & benefits

  • 4th-generation exosome
  • Scalp care

Target customer

Women in their 30s–50s with hair-loss concerns seeking premium scalp care.

MSRP
KRW 34,560 (TBD)
Expected inbound
TBD

Growturn Red Vital Exo-Ginseng Brush Ampoule

Development on hold

Red Growturn Red Vital Exo-Ginseng Brush Ampoule

Key selling point

An ampoule with red ginseng and exosomes to protect scalp health and strengthen hair growth.

Key ingredients & benefits

  • Red ginseng
  • Scalp care

Target customer

Young adults with thinning hair or scalp concerns.

MSRP
Not specified
Expected inbound
TBD

2026 planning figures supplied by Lilyeve. Expected inbound dates are estimates, and prices marked TBD are provisional. These are retail reference prices, not wholesale offers or confirmation of current availability.

Product benefits and formulation statements are supplied by Lilyeve. Individual results may vary.

The Q4 roadmap lists September 16 for the Caffeine and Anti-Grey products. These dates are retained as supplied, without moving the products to another quarter.

Source page 04 / 8

New product & GWP conceptIdeation

Hair Perfume Brush

Three scents · Gift with purchase only

Green Lilyeve Hair Perfume Brush concept
Pink Lilyeve Hair Perfume Brush concept
Blue Lilyeve Hair Perfume Brush concept

Key selling point

  1. An Osmanthus White Tea scent for the Greater China market, blended with lychee and rose for a soft, lasting fragrance reminiscent of a luxury hotel.
  2. Nano Exosome ingredients bring a hair-loss care concept to the perfume formula.
  3. A brush applicator combines hair perfume and hair-loss care in one product.

Target customer

  • Customers buying through local influencer live commerce and group-buying channels.
  • On-site buyers at pop-up stores in China and Hong Kong.
MSRP
TBD

Concept references

AMUSE Hair Perfume Mist reference products
AMUSE Hair Perfume Mist (30 ml)
WHIPPED Hair Perfume Keyring Set reference products
WHIPPED Hair Perfume Keyring Set

Product benefits and formulation statements are supplied by Lilyeve. Individual results may vary.

Three scents are proposed; only Osmanthus White Tea is named. Reference products are inspiration for this concept, not Lilyeve products.

Source page 05 / 8

New product & GWP conceptIdeation · Concept preview

Universal IP collaboration

Shrek & Trolls

Trolls Bouncy Berry hair pack concept
Growturn Shrek brush ampoule concept
Scalpturn Shrek brush ampoule concept
Trolls Silky Banana hair pack concept

Key selling point

  1. Shrek and Trolls characters add playful, collectible value to everyday products.
  2. Limited-edition designs emphasize gifting and display appeal.
  3. Potential bundle: ampoule, shampoo and a gift with purchase.

Target customer

  • Gen Z and young millennials who enjoy cute characters and nostalgic IP.
  • Trend-driven consumers seeking fun, shareable lifestyle items.
MSRP
TBD

Concept references

DreamWorks Shrek logo supplied with the concept
Shrek
DreamWorks Trolls logo supplied with the concept
Trolls

Product benefits and formulation statements are supplied by Lilyeve. Individual results may vary.

Lilyeve labels this “Concept Preview – Coming Soon.” This is a proposed collaboration, with no confirmed release date in the presentation.

Source page 06 / 8

New product & GWP conceptIdeation · Concept preview

Steam Booster Hair Oil Cartridge

Cica, Vitamin, PDRN & Caffeine

Lilyeve Steam Booster device
Original dark Steam Booster cartridges

Key selling point

  1. Customizable Cica, Vitamin, PDRN and Caffeine cartridges for targeted scalp care.
  2. Switch and combine cartridges according to scalp needs.

Target customer

  • Consumers seeking personalized, flexible scalp care.
  • Skincare-savvy users who want targeted treatments.
MSRP
TBD

Cartridge concepts

Green Cica cartridge concept
CICA
Yellow Vitamin cartridge concept
VITA · Vitamin
Pink PDRN cartridge concept
PDRN
Brown Caffeine cartridge concept
CAFFEINE

Product benefits and formulation statements are supplied by Lilyeve. Individual results may vary.

Concept preview. No confirmed release date is supplied.

Source page 07 / 8

Contact us

Bitelab Co., Ltd.

Growturn Brush Ampoule Prime surrounded by a splash of water
Official website
https://lilyeve.kr
Overseas sales & distribution inquiries
[email protected]
Company
Bitelab Co., Ltd.
CEO
Cho Yong Hoon
Address
4F, 25, Teheran-ro 108-gil, Gangnam-gu, Seoul, South Korea
Source page 08 / 8