A scalp scaler that transforms from mud into oxygen bubbles to deeply cleanse sebum and fine impurities.
Key ingredients & benefits
4th-generation exosome
Scalp care
Target customer
Consumers with dandruff, buildup or scalp odor who want deeper cleansing than shampoo alone.
MSRP
KRW 19,200 (TBD)
Expected inbound
Around May 21, 2026
Scalpturn Sonic Filler
Key selling point
A home-care device using 1 million micro-ultrasonic vibrations per second to enhance hair-product absorption while exfoliating scalp buildup.
Key ingredients & benefits
Scalp care
Target customer
Consumers who want salon-level hair and scalp care at home without the cost and inconvenience of clinic treatments.
MSRP
KRW 120,000
Expected inbound
Around May 28, 2026
Scalpturn Cica PDRN No-Sebum Tonic
Key selling point
No-sebum and hair-loss care in one toner that removes buildup, refreshes the scalp and controls odor.
Key ingredients & benefits
Scalp care
Target customer
Consumers in their teens to 30s with oily scalp, sebum, odor and hair-loss concerns who want a simple all-in-one solution.
MSRP
KRW 22,800 (TBD)
Expected inbound
Around May 8, 2026
Scalpturn Scalp Toner Pad
Key selling point
A scalp-focused toner pad that removes residue and helps improve overall scalp condition.
Key ingredients & benefits
Scalp care
Target customer
Customers with buildup or irritation after shampooing, or those looking to extend their scalp-care routine.
MSRP
KRW 19,200 (TBD)
Expected inbound
Around June 30, 2026
2026 planning figures supplied by Lilyeve. Expected inbound dates are estimates, and prices marked TBD are provisional. These are retail reference prices, not wholesale offers or confirmation of current availability.
Product benefits and formulation statements are supplied by Lilyeve. Individual results may vary.
Source page 02 / 8lilyeve
2026 product roadmap
Q3 product overview
Growturn MTS Focus Shot
Key selling point
A home-care scalp device based on the clinic MTS treatment principle, designed to maximize ampoule absorption.
Key ingredients & benefits
MTS technology
Scalp care
Target customer
Men and women in their 30s–40s who want faster results than typical hair ampoules but find clinic treatments too expensive.
MSRP
KRW 142,800 (TBD)
Expected inbound
Around July 31, 2026
Growturn Exosome Black Shampoo
Key selling point
A premium men’s anti-hair-loss shampoo with exosome ampoule and 10,000 ppm spalacidin for scalp and volume care.
Key ingredients & benefits
4th-generation exosome
Volume care
Target customer
Men in their 20s–40s seeking a simple solution for hair loss and scalp care.
MSRP
KRW 12,000 (TBD)
Expected inbound
Around July 10, 2026
Growturn Pink Collagen Ampoule
Key selling point
A lightweight pink collagen ampoule for daily scalp anti-aging and hair care.
Key ingredients & benefits
Collagen
Scalp care
Target customer
Young consumers seeking convenient daily scalp care with anti-aging and hair-loss prevention benefits.
MSRP
KRW 28,000 (TBD)
Expected inbound
Around August 21, 2026
Growturn Blue Hyal Ampoule
Key selling point
A moisture-intensive ampoule that deeply hydrates the scalp, with five types of low-molecular-weight hyaluronic acid described as smaller than pores.
Key ingredients & benefits
Hyaluronic acid
Scalp care
Target customer
Women in their 20s–40s with a dry or dehydrated, itchy scalp, and first-time users extending their skincare routine to scalp care.
MSRP
KRW 28,000 (TBD)
Expected inbound
Around August 21, 2026
2026 planning figures supplied by Lilyeve. Expected inbound dates are estimates, and prices marked TBD are provisional. These are retail reference prices, not wholesale offers or confirmation of current availability.
Product benefits and formulation statements are supplied by Lilyeve. Individual results may vary.
The Black Shampoo price is printed as “KRW 12.000”; it is shown here as KRW 12,000. The ingredient name “spalacidin” follows Lilyeve’s wording.
Source page 03 / 8lilyeve
2026 product roadmap
Q4 product overview
Growturn Caffeine Ampoule & Shampoo
Product concept TBD
Key selling point
Powered by caffeine for hair-loss care and damage repair.
Key ingredients & benefits
Caffeine
Scalp care
Target customer
Consumers in their 30s–50s beginning to notice hair loss who want to reset their scalp environment with high-performance ingredients without clinic visits.
MSRP
KRW 34,560 (TBD)
Expected inbound
Around September 16, 2026
Growturn Anti-Grey Hair Ampoule
Key selling point
An anti-grey hair ampoule targeting the root causes of graying and hair loss in one step.
Key ingredients & benefits
4th-generation exosome
Scalp care
Target customer
Consumers concerned about early graying and aging hair who want preventive, all-in-one scalp care.
MSRP
KRW 28,800 (TBD)
Expected inbound
Around September 16, 2026
Growturn Gold Truffle Ampoule
Product concept TBD
Key selling point
High-potency exosomes and gold boost scalp nutrition and reduce hair shedding.
Key ingredients & benefits
4th-generation exosome
Scalp care
Target customer
Women in their 30s–50s with hair-loss concerns seeking premium scalp care.
MSRP
KRW 34,560 (TBD)
Expected inbound
TBD
Growturn Red Vital Exo-Ginseng Brush Ampoule
Development on hold
Key selling point
An ampoule with red ginseng and exosomes to protect scalp health and strengthen hair growth.
Key ingredients & benefits
Red ginseng
Scalp care
Target customer
Young adults with thinning hair or scalp concerns.
MSRP
Not specified
Expected inbound
TBD
2026 planning figures supplied by Lilyeve. Expected inbound dates are estimates, and prices marked TBD are provisional. These are retail reference prices, not wholesale offers or confirmation of current availability.
Product benefits and formulation statements are supplied by Lilyeve. Individual results may vary.
The Q4 roadmap lists September 16 for the Caffeine and Anti-Grey products. These dates are retained as supplied, without moving the products to another quarter.
Source page 04 / 8lilyeve
New product & GWP conceptIdeation
Hair Perfume Brush
Three scents · Gift with purchase only
Key selling point
An Osmanthus White Tea scent for the Greater China market, blended with lychee and rose for a soft, lasting fragrance reminiscent of a luxury hotel.
Nano Exosome ingredients bring a hair-loss care concept to the perfume formula.
A brush applicator combines hair perfume and hair-loss care in one product.
Target customer
Customers buying through local influencer live commerce and group-buying channels.
On-site buyers at pop-up stores in China and Hong Kong.
MSRP
TBD
Concept references
AMUSE Hair Perfume Mist (30 ml)WHIPPED Hair Perfume Keyring Set
Product benefits and formulation statements are supplied by Lilyeve. Individual results may vary.
Three scents are proposed; only Osmanthus White Tea is named. Reference products are inspiration for this concept, not Lilyeve products.
Source page 05 / 8lilyeve
New product & GWP conceptIdeation · Concept preview
Universal IP collaboration
Shrek & Trolls
Key selling point
Shrek and Trolls characters add playful, collectible value to everyday products.
Limited-edition designs emphasize gifting and display appeal.
Potential bundle: ampoule, shampoo and a gift with purchase.
Target customer
Gen Z and young millennials who enjoy cute characters and nostalgic IP.