lilyeveKorean hair and scalp care
Brand Story
Simple yet effective
LILYEVE is a total hair care solution brand that addresses a wide range of hair concerns — from hair loss and damaged hair to troubled scalps — issues that just about everyone faces at some point.
We offer at-home clinic solutions that make it easy to enjoy salon-level hair treatment from the comfort of your home. By combining scientifically proven ingredients with practical application methods, we make professional hair care accessible to all.
Even in the midst of a busy life, LILYEVE helps you build simple, effective hair care habits — just for you.
Simple yet effectiveProduct Story
Turn. Brush. Done.
“Am I even applying this right?”
Hair serum often felt messy — just a few drops, finger-tapping, and hoping it worked. And most women already have enough steps in their routine.
So we developed a brilliant brush applicator.
Simple yet effective brush application.
Turn. Brush. Done.Lilyeve Performance · KR Market
Korea’s No. 1 Haircare Brand
Lilyeve’s reported Korean retail rankings, awards and sales performance.
Olive Young
Ranked No. 1 across nine months in 2025; additional ranking snapshots dated October and December 2025.
Awards
2025 Hwahae Beauty Awards scalp scaling No. 1; Customer Satisfaction Brand Awards, 1st place.
Sales performance
One unit sold every 10 seconds.
Rankings, awards and sales statements are supplied by Lilyeve and reflect the dates and categories shown in its presentation, rather than a current market ranking.
Lilyeve Performance · KR Market
Lilyeve, recognized by offline stores
Driven by our product’s unique applicator and proven ingredients, we consistently attracted strong offline attention, enabling rapid expansion of our retail footprint.
Olive Young offline launch
Ranked No. 1 on the day of online launch, followed by expansion to offline stores within three months. February 2025. Over 1,150 stores nationwide.
Entering Korea’s pharmacies
Lilyeve’s products are available at Korea’s pharmacies. October 2025.
Retail presence and store counts are brand-reported historical information from the presentation.
Lilyeve Performance · Global Market (Offline)
From Korea to the world
The unique features of our product applicator drew attention in offline settings, supporting the expansion of our retail stores.
United States · ULTA Beauty
Hong Kong · Mannings
Reported sales of US$100K–$125K within one month of launch, expanding to 200+ stores. Brush-applicator differentiation in point-of-purchase displays helped draw attention.
Sales and distribution figures are supplied by Lilyeve for the period described in the source.
Lilyeve Performance · Global Market
Lilyeve around the world
America
Amazon U.S.: Top 10 in Hair Loss Products (July and October 2025); No. 1 in Most Wished For, Hair Regrowth Treatments (October 2025).
Asia
Japan, Qoo10: No. 1 in Scalp Care (February 7, 2025). Singapore, Shopee: No. 1 in Hair Care (February 7, 2025). Malaysia is also shown in the regional lineup.
Europe
“Now launched” in the source presentation; individual countries are not specified.
Middle East
Amazon UAE: No. 1 in Hair Regrowth Tonics. The slide is labeled June 2026.
Historical brand-reported snapshots. The UAE date follows the PDF’s March 2026 creation date and needs confirmation before publication.
Lilyeve Performance · U.S. Market (Amazon)
Top 10 within just four months
Achieving Top 10 in the Hair Regrowth Products category on Amazon within just four months after entering the U.S. market.
#96
Hair Care Products
#7
Hair Loss Products
#4
Hair Regrowth Treatments
Amazon rankings reported by Lilyeve in its presentation; category positions change over time.
Lilyeve Performance · Global Market
Lilyeve went viral all over the world
We can use our expertise to make content go viral, too.
Japan · 13.8M views
Make My Day · TikTok
U.S. · 3.4M views
Lilyeve Global Serum Review for Hair Loss Solutions · TikTok
U.S. · 1.1M views
My 3-Step Self Care Routine for Healthy Living · TikTok
U.S. · 1M views
LILYEVE × NAYOON · TikTok
View counts are the brand’s source snapshots, not live counters.
Lilyeve Performance · U.S. Market
Rapid sales growth on Amazon
U.S. sales · Amazon
We have experienced rapid sales growth on Amazon, and the outlook ahead is even more promising.
Relative bar heights reproduce the source chart. The source does not give sales values or an axis scale. November 2025 is marked Black Friday.
Lilyeve Performance · U.S. Market
Growing on TikTok Shop
U.S. sales · TikTok Shop
Recently, we have experienced rapid sales growth in TikTok Shop, and the outlook ahead is even more promising.
Relative bar heights reproduce the source chart; sales values and an axis scale are not supplied.
Key Feature
Lilyeve’s distinct product strategy
Since every hair concern begins with scalp health, Lilyeve focuses on developing optimized ingredients and application methods specifically for scalp care.
Skinification of hair care
Scalp care powered by skincare-level ingredients — incorporating skinification into hair care.
Practical application methods
A new-concept brush applicator that offers a simple yet highly effective user experience.
Three lines. One simple routine.
Growturn
Anti-hair loss & volume. Hair thinning and lacking strength — targeted care for dry and combination scalp types.
Scalpturn
Anti-hair loss & anti-dandruff. Dandruff, itchiness, oiliness and odor — care for oily and troubled scalps.
Repairturn
Hair strength & damaged hair. Brittle, dry and breaking hair — strengthening care for severely damaged hair.
Heartleaf-derived exosomes for hair growth
Growturn Line
8 products
Growturn Exosome Brush Serum
3.38 fl. oz. (100 ml)
Built-in scalp brush delivers mess-free, targeted application.
Nano Exosome, 1600× smaller than pores, penetrates deeply.
Promotes visibly fuller, thicker-looking hair.
Weightless, non-greasy formula with zero residue.
Product benefits and performance statements are supplied by Lilyeve. Individual results may vary.
Lilyeve-reported test results
Brush Serum · results
Reduced shedding 75.61%
Scalp heat reduced 52.32°F
Reduced flakes 89.04%
Scalp soothing improved 62.89%
Claims and test results supplied by Lilyeve. Individual results may vary. Conditions below reproduce those shown in the source; this page does not independently validate the results.
Growturn 3D Volume Brush Shampoo
6.76 fl. oz. (200 ml)
Built-in brush delivers a scalp massage in the shower.
Nano Exosome, 1600× smaller than pores, penetrates deeply.
Promotes visibly fuller, more voluminous hair.
Free from sulfates and silicones.
Product benefits and performance statements are supplied by Lilyeve. Individual results may vary.
Lilyeve-reported test results
Volume Brush Shampoo · results
Reduced shedding 77.25%
Reduced flakes 48.86%
Improved scalp microcirculation 116.04%
Root lift improved 115.01%
Claims and test results supplied by Lilyeve. Individual results may vary. Conditions below reproduce those shown in the source; this page does not independently validate the results.
Growturn Dual Lash Serum
0.27 fl. oz. (8 ml)
2-in-1 lash care: clear lash serum and black tinted serum.
5.1M Nano Exosomes deeply nourish lash roots.
Promotes visibly fuller-looking lashes in just 2 weeks.
Prostaglandin-free, with tear-similar, mildly acidic pH.
Product benefits and performance statements are supplied by Lilyeve. Individual results may vary.
Lilyeve-reported test results
Dual Lash Serum · results
Lash length improved 40%
Lash thickness improved 22%
Lash density improved 18%
Hairline density improved 24%
Claims and test results supplied by Lilyeve. Individual results may vary. Conditions below reproduce those shown in the source; this page does not independently validate the results.
Growturn Exosome Capsule Treatment
7.78 fl. oz. (300 ml) — as printed in the source
Skincare-level ingredients for 2-in-1 scalp and hair treatment.
Nano Exosome, 1600× smaller than pores, penetrates deeply.
Root-to-tip hair regrowth while repairing damaged strands.
Non-greasy, mild formula — sulfate and silicone free.
Product benefits and performance statements are supplied by Lilyeve. Individual results may vary.
The source pairs 7.78 fl. oz. with 300 ml; these are inconsistent. This presentation preserves the printed statement and does not establish the current pack size.
Lilyeve-reported test results
Capsule Treatment · results
Hair softness improved 82%
Cuticle roughness improved 71.86%
Scalp elasticity improved 7.33%
Scalp skin safety Tested
Claims and test results supplied by Lilyeve. Individual results may vary. Conditions below reproduce those shown in the source; this page does not independently validate the results.
Growturn Exosome Brush Serum Mini
1.01 fl. oz. (100 ml) — as printed in the source
Built-in scalp brush delivers mess-free, targeted application.
Nano Exosome, 1600× smaller than pores, penetrates deeply.
Promotes visibly fuller, thicker-looking hair.
Portable size for scalp care anytime, anywhere.
Product benefits and performance statements are supplied by Lilyeve. Individual results may vary.
The source pairs 1.01 fl. oz. with 100 ml; these are inconsistent. The printed statement is preserved here for source fidelity.
Lilyeve-reported test results
Brush Serum Mini · results
Reduced shedding 75.61%
Scalp heat reduced 52.32°F
Reduced flakes 89.04%
Scalp soothing improved 62.89%
Claims and test results supplied by Lilyeve. Individual results may vary. Conditions below reproduce those shown in the source; this page does not independently validate the results.
Growturn 3D Volume Shampoo
16.23 fl. oz. (500 ml) — as printed in the source
Nano Exosome, 1600× smaller than pores, penetrates deeply.
Promotes visibly fuller, more voluminous hair.
Botanical-based, clean formula mild for sensitive scalp.
Color-safe and sulfate-free shampoo for all hair types.
Product benefits and performance statements are supplied by Lilyeve. Individual results may vary.
The source’s fluid-ounce and milliliter figures are reproduced as supplied and require pack-version confirmation.
Lilyeve-reported test results
Volume Shampoo · results
Reduced shedding 77.25%
Reduced flakes 48.86%
Improved scalp microcirculation 116.04%
Root lift improved 115.01%
Claims and test results supplied by Lilyeve. Individual results may vary. Conditions below reproduce those shown in the source; this page does not independently validate the results.
Growturn Exosome Spicule Ampoule 3000
0.33 fl. oz. (10 ml)
Visible hair thickening in just 7 days.
Nano-Excule™ reaches 20 layers deep into the scalp.
Precise silicone tip for targeted application.
Weightless, non-greasy formula with zero residue.
Product benefits and performance statements are supplied by Lilyeve. Individual results may vary.
Brand formulation claim: 15-times-purified, high-precision spicules release fourth-generation exosomes, stated as 3300× smaller than pores.
Lilyeve-reported test results
Spicule Ampoule 3000 · results
Hair shedding improved 78%
Scalp absorption improved 190%
Root volume improved 20%
Scalp density improved 13%
Claims and test results supplied by Lilyeve. Individual results may vary. Conditions below reproduce those shown in the source; this page does not independently validate the results.
Growturn Brush Steam Booster
Red LED mode for scalp elasticity and skin lifting.
Green LED mode for scalp microcirculation and soothing.
Scalp clinic-inspired steam therapy for hair repair.
Synergistic effect in alleviating hair loss.
Product benefits and performance statements are supplied by Lilyeve. Individual results may vary.
Lilyeve-reported test results
Brush Steam Booster · results
Scalp & skin lift improved 108.4%
Scalp circulation improved 119.5%
Hair shine boosted 193.2%
Hair shedding improved 10.4%
Claims and test results supplied by Lilyeve. Individual results may vary. Conditions below reproduce those shown in the source; this page does not independently validate the results.
Growturn Exosome Brush Ampoule Prime
3.38 fl. oz. (100 ml)
Built-in scalp brush delivers mess-free, targeted application.
Nano Exosome, 1600× smaller than pores, penetrates deeply.
A male-focused formula combining DHT-targeting ingredients with six plant-derived extracts.
Clinically verified to help reduce male hair loss.
Product benefits and performance statements are supplied by Lilyeve. Individual results may vary.
Lilyeve-reported test results
Brush Ampoule Prime · results
Reduced shedding · crown 75.61%
Reduced shedding · hairline 75.61%
Reduced flakes 89.04%
Scalp dandruff improved 68%
Claims and test results supplied by Lilyeve. Individual results may vary. Conditions below reproduce those shown in the source; this page does not independently validate the results.
Cica × PDRN for scalp care
Scalpturn Line
3 products
Scalpturn Cica PDRN Brush Serum
3.38 fl. oz. (100 ml)
Built-in brush delivers mess-free, targeted application.
Cica and PDRN soothe and strengthen the scalp’s barrier.
Keeps scalp fresh and hydrated for lasting comfort.
Weightless, non-greasy formula with zero residue.
Product benefits and performance statements are supplied by Lilyeve. Individual results may vary.
Lilyeve-reported test results
Scalpturn Brush Serum · results
Reduced flakes 77%
Scalp heat reduced 12.2°F
Scalp soothing improved 48%
Scalp itchiness improved 86%
Claims and test results supplied by Lilyeve. Individual results may vary. Conditions below reproduce those shown in the source; this page does not independently validate the results.
Scalpturn Cica PDRN Clarifying Shampoo
16.23 fl. oz. (500 ml) — as printed in the source
Deeply clarifies scalp build-up with salicylic acid.
Cica and PDRN soothe and strengthen the scalp’s barrier.
Keeps scalp moisturized with mint-fresh cooling.
Color-safe and sulfate-free shampoo for all hair types.
Product benefits and performance statements are supplied by Lilyeve. Individual results may vary.
Lilyeve-reported test results
Scalpturn Clarifying Shampoo · results
Reduced flakes 81%
Scalp itchiness & irritation reduced 91%
Excess oil reduced 63%
Scalp odor improved 90%
Claims and test results supplied by Lilyeve. Individual results may vary. Conditions below reproduce those shown in the source; this page does not independently validate the results.
Scalpturn Cica PDRN Ampoule Mini
1.01 fl. oz. (30 ml)
Built-in brush delivers mess-free, targeted application.
Cica and PDRN soothe and strengthen the scalp’s barrier.
Keeps scalp moisturized with mint-fresh cooling.
Color-safe and sulfate-free shampoo for all hair types.
Product benefits and performance statements are supplied by Lilyeve. Individual results may vary.
The fourth benefit is printed as a shampoo claim on the source’s ampoule page. It is retained as a source statement, pending correction; it is not a direction to use the ampoule as shampoo.
Proteins for glowy hair
Repair Line
2 products
Gelato Hair Pack Bouncy Berry
6.76 fl. oz. (200 ml)
Visibly enhanced bounce and elasticity with a springy finish.
Triple protein bonding system repairs damaged strands.
Leaves hair softer and silkier without heaviness or grease.
Signature berry and rose scent with a fresh finish.
Product benefits and performance statements are supplied by Lilyeve. Individual results may vary.
The source slide has a blank title area; the product name is transcribed from the visible pack label.
Lilyeve-reported test results
Bouncy Berry · results
Hair protein bonding increased 218%
Hair softness improved 32%
Split ends improved 44%
Hair elasticity improved 30%
Claims and test results supplied by Lilyeve. Individual results may vary. Conditions below reproduce those shown in the source; this page does not independently validate the results.
Gelato Hair Pack Silky Banana
6.76 fl. oz. (200 ml)
Delivers mirror-like shine for straight hair with a sleek finish.
Triple protein bonding system repairs damaged strands.
Leaves hair softer and silkier without heaviness or grease.
Cozy, creamy scent with notes of coconut and banana.
Product benefits and performance statements are supplied by Lilyeve. Individual results may vary.
Lilyeve-reported test results
Silky Banana · results
Hair protein bonding increased 218%
Hair softness improved 32%
Split ends improved 44%
Hair shine improved 14%
Claims and test results supplied by Lilyeve. Individual results may vary. Conditions below reproduce those shown in the source; this page does not independently validate the results.
lilyeve
Simple hair care routine, Lilyeve
- Domestic sales partnership inquiries
- [email protected]
- Overseas sales & export/import inquiries
- [email protected]
- Company
- Bitelab Co., Ltd.
- CEO
- CHO YONG HOON
- Address
- 4F, 25 Teheran-ro 108-gil, Gangnam-gu, Seoul, Korea
- Website
- https://www.bitelab.co.kr/
Brand contact details reproduced from the source presentation.
Customers · Demographics
Customer breakdown by age & repeat purchase rate
Amazon U.S. data
| Age | Share |
|---|---|
| 18–24 | 4.1% |
| 25–34 | 9.4% |
| 35–44 | 17.7% |
| 45–54 | 19.8% |
| 55–64 | 12.8% |
| 65+ | 12.4% |
| Undefined | 23.7% |
Repurchase rate chart
17% / 83%The source shows two segments without a legend identifying repeat and first-time purchasers.
Figures supplied by Lilyeve. Age shares total 99.9% due to rounding; reporting dates and sample size are not supplied.