01
Lip Tints, Balms, Gloss and Lip Care
Primary traffic and conversion group because ETUDE has the strongest current assortment depth in lip tint and adjacent lip color formats.
coreshade set planningtester support
Back to ETUDE House
Line comparison
ETUDE House Product Lines Compared
Compare ETUDE House product lines by commercial role, skin concern, category depth, recommended products, and verification cautions before building the first buying list.
line comparisonassortment planningcomparison
Comparison
ETUDE House line comparison
Each line needs a clear commercial role before it enters the first order.
02
Eye Palettes, Singles, Glitter and Play Color
Core eye-color group for buyers that want ETUDE as a makeup-led brand with trend-driven palettes and add-on eye color.
corepalette storyshade-set planning
03
Mascara, Brow, Liner, Lash and Fixers
High-repeat eye-definition group that pairs naturally with ETUDE eye palettes and supports smaller replenishment orders.
coreeye-area reviewshade control
04
Base, Cheek, Cushion, Powder and Tools
Complexion and cheek group for buyers that want ETUDE beyond lips and eyes, but it should be ordered with strict shade and tester planning.
expansionshade rangeundertone review
05
SoonJung, Skincare, Cleansing, Mask, Sun and Support Items
Skincare and support group that broadens ETUDE baskets without replacing the makeup-led commercial role.
expansionsensitive-skin wordingskin-barrier review
Current assortment match
Matching products from Cosmain
8 current ETUDE House products match this review from 447 active products. Confirm the exact item before discussing price, MOQ, availability, or replacement variants.
Current match
(MBS)Curl Fix Mascara 01 Black (23)
Mascara
Current match
Dear.D.WaterTint#01 Strawberry(21)
Lip Tint
Current match
DOUBLE.L.FOUNDATION 21N1(20AD)
Foundation
Current match
Fixing Tint #01 Analog Rose 4gAD
Lip Tint
Current match
Play Color Eyes.Muhly Romance(20.09)
Eyeshadow Palette
Current match
Soft Fixing Tint #1
Lip Tint
Showing the strongest 6 matches first; 2 more current ETUDE House products also match this review.
Verification
Checks before scaling
01
Confirm the current ETUDE active assortment before quoting
Production currently contains 447 active products and 453 active variants across 42 product types.
02
Create a shade and tester plan before volume ordering
ETUDE carries large color ranges across lip, eye, brow, cheek, foundation and cushion products, making tester and shade planning central to sell-through.
03
Check official channel and production version alignment
Global Amore Mall, ETUDE Japan, Olive Young and production naming can differ by region, renewal year, shade count and pack version.
04
Review SPF, skincare, eye-area and performance claim documents
Sunprise, SoonJung, mascara, eyeliner, glitter, acne-care, collagen and sebum-control products require claim discipline by market.
05
Large shade architecture requires careful buying
Production includes more than 100 active lip tints plus broad eye, complexion and cheek color. Orders need shade prioritization, tester planning and clear replenishment rules.
06
Official, regional and production names can differ
The active catalog includes AD, MBS, mini, OTC and year-coded naming, while official Japan, Global Amore Mall and production names are not always identical.
07
SPF, eye-area and skincare claims need market review
Mascara, eyeliner, glitter, sunscreen, SoonJung, acne-care, collagen and pore-care products should not be promoted with unsupported performance or functional claims.
Reference checks
the current wholesale range catalog export for ETUDE House
trade / high
Amorepacific ETUDE brand profile
official / high
Global Amore Mall ETUDE SoonJung 2x Barrier Intensive Cream
official / high
Global Amore Mall ETUDE Dear Darling Water Tint
official / high
Global Amore Mall ETUDE Soft Fixing Tint
official / high
Global Amore Mall ETUDE Curl Fix Mascara
official / high
ETUDE Japan Fixing Tint campaign
official / high
ETUDE Japan Make-up Playlist campaign
official / high
Olive Young US ETUDE Fixing Tint listing
retailer / medium
YesStyle ETUDE product and brand summary
retailer / medium