01
Mascara, Brow, Liner, Lash and Fixers
High-repeat eye-definition group that pairs naturally with ETUDE eye palettes and supports smaller replenishment orders.
mascaraeyelinerbrow pencilbrow mascaraeye-area reviewshade control
Back to ETUDE House
Line review
ETUDE House Mascara, Brow, Liner, Lash and Fixers
Mascara, Brow, Liner, Lash and Fixers is a core ETUDE House line for eye-area review, shade control, waterproof and smudge wording, tester support, remover pairing. High-repeat eye-definition group that pairs naturally with ETUDE eye palettes and supports smaller replenishment orders.
coreeye-area reviewshade controlwaterproof and smudge wording
Commercial role
Mascara, Brow, Liner, Lash and Fixers assortment role
Official Global Amore Mall and ETUDE Japan pages show Curl Fix Mascara as an active eye anchor, while production confirms active mascara, brow pencil, brow mascara, eyeliner, brow gel, lash serum, mascara fixer and makeup sealer products.
Current assortment match
Matching products from Cosmain
63 current ETUDE House products match this review from 447 active products. Confirm the exact item before discussing price, MOQ, availability, or replacement variants.
Current match
(MBS)Curl Fix Mascara 01 Black (23)
Mascara
Current match
(MBS)Bare Edge Makeup Multi Sealer
Makeup Finisher
Current match
(MBS)Curl Fix Mascara 03GrayBrown(23)
Mascara
Current match
(MBS)Curl Fix Mascara 04 Volume
Mascara
Current match
(MBS)Dr. Mascara Fixer 01('23)
Setting Spray
Current match
(MBS)Dr. Mascara Fixer 02('23)
Setting Spray
Showing the strongest 6 matches first; 57 more current ETUDE House products also match this review.
Verification
Checks before scaling
01
Confirm the current ETUDE active assortment before quoting
Production currently contains 447 active products and 453 active variants across 42 product types.
02
Check official channel and production version alignment
Global Amore Mall, ETUDE Japan, Olive Young and production naming can differ by region, renewal year, shade count and pack version.
03
Review SPF, skincare, eye-area and performance claim documents
Sunprise, SoonJung, mascara, eyeliner, glitter, acne-care, collagen and sebum-control products require claim discipline by market.
04
Official, regional and production names can differ
The active catalog includes AD, MBS, mini, OTC and year-coded naming, while official Japan, Global Amore Mall and production names are not always identical.
05
SPF, eye-area and skincare claims need market review
Mascara, eyeliner, glitter, sunscreen, SoonJung, acne-care, collagen and pore-care products should not be promoted with unsupported performance or functional claims.
Reference checks
the current wholesale range catalog export for ETUDE House
trade / high
Global Amore Mall ETUDE SoonJung 2x Barrier Intensive Cream
official / high
Global Amore Mall ETUDE Soft Fixing Tint
official / high
Global Amore Mall ETUDE Curl Fix Mascara
official / high
ETUDE Japan Fixing Tint campaign
official / high
ETUDE Japan Make-up Playlist campaign
official / high